Emergence and Acceleration of the Marketing Profession

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Marin
Albania
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing as a profession, and why? (...) Read more? Sign up for free

  Jaap de Jonge
Editor, Netherlands
 

Emergence of Marketing Proactice

Historians of marketing have undertaken considerable investigation into the emergence of marketing practice, yet there is little agreement about when marketing first began. Some researchers argue that marketing practices can be found in antiquity while others suggest that marketing, in its modern form, emerged in conjunction with the rise of consumer culture in seventeenth and eighteenth century Europe while yet other researchers suggest that modern marketing was only fully realised in the decades following the industrial revolution in Britain from where it subsequently spread to Europe and North America. Hollander and others have suggested that the different dates for the emergence of marketing can be explained by problems surrounding the way that marketing has been defined - whether reference to 'modern marketing' as a planned, programmed repertoire of professional practice including activities such as segmentation, product differentiation, positioning and marketing communications versus 'marketing' as a simple form distribution and exchange.
Source: Wikipedia.

 

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