Impact of Internet on Marketing

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Marketing and Sales

Forum 5 Marin Albania Impact of Internet on Marketing How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why? X Welcome to the Marketing and Sales forum. The topic being discussed here is: "Impact of Internet on Marketing". Will you join us? It's free. Log in   Comments Rating   3 Jaap de Jonge Editor, Netherlands   The Impact of the Internet on Marketing Practices Surely the internet had a big effect on marketing as a practice and on the marketing methods in use. I mention a few... - On a fundamental level, the internet reduced the cost per customer reached. - At the same time, the internet also enabled a far-reaching personalization of advertising messages. - Of all industries, I think the advertising industry was perhaps affected the most, because big, one-size-fits-all media campaigns have become less attractive and a major part of the advertising spending is now ending in the pockets of pay-per-click personalization players (Google, Facebook).   Leave a comment Share your knowledge or experience

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Marketing and Sales

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