Impact of Internet on Marketing




Marketing and Sales

Translate

Forum
5
Marin
Albania

Impact of Internet on Marketing

How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? Why?
 
Comments

Rating

 
3
Jaap de Jonge
Editor, Netherlands
 

The Impact of the Internet on Marketing Practices

Surely the internet had a big effect on marketing as a practice and on the marketing methods in use. I mention a few...
- On a fundamental level, the internet reduced the cost per customer reached.
- At the same time, the internet also enabled a far-reaching personalization of advertising messages.
- Of all industries, I think the advertising industry was perhaps affected the most, because big, one-size-fits-all media campaigns have become less attractive and a major part of the advertising spending is now ending in the pockets of pay-per-click personalization players (Google, Facebook).

   

More on Marketing and Sales:
Methods, Models and Theories
Discussion Topics
🥇 Implementation of Marketing Strategy
🥈 Marketing Plan - Key Elements?
🥉 Strategic Marketing versus Marketing Strategy?
The Future of Marketing
What is Marketing? (Kotler)
Why is Marketing Hard? 50 Reasons
Are Monopoly Industries Unaffected by Marketing?
Marketing a Company in Decline
Common Marketing Strategy Mistakes?
Effect of Culture on Marketing Plan
Strategic vs Operational Marketing
What is Green Marketing? Definitions
Marketing Ethics
Tips for Preparing a Business Plan
🔥 Authentic and Transparent Marketing
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
Radical Marketing Approach
The Role and Value of the Marketing Function
Marketing Communications
Signs of Marketing Weaknesses
Is Marketing Management an Art or a Science?
What is More Important? Sales Volume or After Sales Service?
Marketing Tactics Must be Dynamic
What is Social Media Marketing?
From a Sales-driven Into a Marketing-driven Company
Holistic Marketing
What is Lean Marketing? Definitions
What is Neuromarketing? Definitions
Emergence and Acceleration of the Marketing Profession
Hard and Soft Marketing Styles 😜
👀Impact of Internet on Marketing

Marketing and Sales



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2023 12manage - The Executive Fast Track. V16.1 - Last updated: 5-6-2023. All names ™ of their owners.