Impact of Internet on Marketing

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Impact of Internet on Marketing
Marin, Member
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? Why?

The Impact of the Internet on Marketing
Jaap de Jonge, Editor
Surely the internet had a big effect on marketing practices.
- The internet reduced the cost per customer reached.
- At the same time, the internet also enabled a far-reaching personalization of advertising messages.
I think the advertising industry was affected the most, because big, one-size-fits-all glossy media campaigns like in the old days have become less attractive and a lot of the spending is ending in the pockets of just a few, pay-per-click players like Google and Facebook.



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