Change your Company from Sales Driven into Marketing Driven

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Marketing > Best Practices > Change your Company from Sales Driven into Marketing Driven

Change your Company from Sales Driven into Marketing Driven
Stephen Monaco, CEO, United States, Member
Benefit of being a market driven company rather than one driven by sales.Far too many companies maintain an antiquated mentality and are still driven by sales, instead of changing their focus to one that is driven by marketing. It's baffling to me why sales driven companies remain as such, and maintain their short-term approach, when they could be systematically transitioning their organization's culture into one that embraces the concept of being market driven. Why should a company be 'market driven'? Market driven companies surpass their rivals by developing superior levels of ability across the areas of research, pricing, product development, distribution channels, promotion, and market management. How do you know if your company is driven by marketing or sales? Hint: If the title of the most popular song in the corporate hymnal is "Churn 'em and burn 'em", it's a safe bet that your company is driven by sales. Another sure sign that a company is sales driven is their sal (...) Read more? Sign up for free

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