Change your Company from Sales Driven into Marketing Driven

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Marketing > Forum > Change your Company from Sales Driven into Marketing Driven

Change your Company from Sales Driven into Marketing Driven
Stephen Monaco, CEO, United States, Member
Benefit of being a market driven company rather than one driven by sales.
Far too many companies maintain an antiquated mentality and are still driven by sales, instead of changing their focus to one that is driven by marketing. It's baffling to me why sales driven companies remain as such, and maintain their short-term approach, when they could be systematically transitioning their organization's culture into one that embraces the concept of being market driven.
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