What is More Important in Marketing? Sales Volume or After Sales Service?

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Student (MBA), India

What is More Important in Marketing? Sales Volume or After Sales Service?

I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?

  Praveen Kumar
Business Consultant, India

No Sales versus Customer Service

In my view both are equally important. We can't afford to ignore either of the two. In fact we should strive towards extending good customer service and make it into a USP of a company.
Taking this forward, we should focus on the selling cycle and ensure consistent target achievement.

  C Mbirimi
Entrepreneur, Zimbabwe

Sales Volume versus After Sales

I agree both elements are of great importance in any organisation. After sales service triggers more sales, on the other hand, sales volumes need to be pushed from all angles to ensure sales targets are exceeded and this is the basis for business sustainability and profitability.


Initial Sales versus After Sales

There is no after-sales business without initial/replacement sales. Therefore you cannot prioritize one volume over the other.
Yet, I definitely think that after-sales service is really what drives re-purchase. Therefore the key focus should probably be on excelling in after-sales service to help maintain or develop sales, especially as in our supply chain (trucks), most retail does not earn money on new sales….

  celestine chukwuka
Entrepreneur, Nigeria

Sales Volume versus After Sales Service

@Praveen Kumar: you are right, but on a more preci (...)

  Ibrahim Rasheed
Director, Maldives

Target Sales VS After Sales

It is very true that sales and marketing go togeth (...)

  Shobana Sharma (Shobana Maran)

Sales Volume versus After Sales Service

According to me, both 2 elements should have equal (...)

Teacher, India

New Sales versus After Sales

After sales service and new sales volume are inter (...)

  Kulkarni Mohan
Manager, India

Sustainable Sales & Sustainable Marketing

In my view both (sales and marketing) are each oth (...)

  Noel B. Buenconsejo
Manager, Philippines

After-sales Boosts Sales Performance

@Celestine chukwuka: Very true. In my experience, (...)

  Helen Strong
Business Consultant, South Africa

Sales and After Sales Service

Marketing's role in sales and after-sales service (...)

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