What is More Important? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?
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Murer, Sweden
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Initial Sales versus After Sales
There is no after-sales business without initial/replacement sales. Therefore you cannot prioritize one volume over the other.
Yet, I definitely think that after-sales service is really what drives re-purchase. Therefore the key focus should probably be on excelling in after-sales service to help maintain or develop sales, especially as in our supply chain (trucks), most retail does not earn money on new sales….
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Shobana Sharma (Shobana Maran), United Arab Emirates
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Sales Volume versus After Sales Service
According to me, both 2 elements should have equal importance. We should meet the sales target to ru... Sign up
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