What is More Important in Marketing? Sales Volume or After Sales Service?

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What is More Important in Marketing? Sales Volume or After Sales Service?
bhanupratapsingh, Student (MBA), India, Member
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?...

No Sales versus Customer Service
Praveen Kumar, Business Consultant, India, Member
In my view both are equally important. We can't afford to ignore either of the two. In fact we should strive towards extending good customer servic...

Sales Volume versus After Sales
C Mbirimi, Entrepreneur, Zimbabwe, Member
I agree both elements are of great importance in any organisation. After sales service triggers more sales, on the other hand, sales volumes need to b...

Initial Sales versus After Sales
There is no after-sales business without initial/replacement sales. Therefore you cannot prioritize one volume over the other.
Yet, I definitely ...

Sales Volume versus After Sales Service
celestine chukwuka, Entrepreneur, Nigeria, Member
@Praveen Kumar: you are right, but on a more precise note AFTER SALES SERVICE is more important than sales volume b...

Target Sales VS After Sales
Ibrahim Rasheed, Director, Maldives, Member
It is very true that sales and marketing go together. But can't we leave the job of target sales to the sales manager instead of the marketing manager...

Sales Volume versus After Sales Service
Shobana Sharma (Shobana Maran), Student (MBA), United Arab Emirates, Member
According to me, both 2 elements should have equal importance. We should meet the sales target to run the company profitably. And we should satisfy ou...

New Sales versus After Sales
krishnamohan, Teacher, India, Member
After sales service and new sales volume are inter-related concepts. There is no sales service without initial sales. Each initial sale is an opportun...

Sustainable Sales & Sustainable Marketing
Kulkarni Mohan, Manager, India, Member
In my view both (sales and marketing) are each other's complements in sustainable marketing. The initial sales with awareness of product utility and i...

After-sales Boosts Sales Performance
Noel B. Buenconsejo, Manager, Philippines, Member
@Celestine chukwuka: Very true. In my experience, the customers' feedback matters most.
In a realistic and app...

Sales and After Sales Service
Helen Strong, Business Consultant, South Africa, Member
Marketing's role in sales and after-sales service is to define the strategies that will deliver against business and marketing objectives.
For sa...



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