What is More Important? Sales Volume or After Sales Service?

Marketing and Sales


Student (MBA), India

What is More Important? Sales Volume or After Sales Service?

I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?


Praveen Kumar
Business Consultant, India

No Sales versus Customer Service

In my view both are equally important. We can't afford to ignore either of the two. In fact we should strive towards extending good customer service and make it into a USP of a company.
Taking this forward, we should focus on the selling cycle and ensure consistent target achievement.

C Mbirimi
Entrepreneur, Zimbabwe

Sales Volume versus After Sales

I agree both elements are of great importance in any organisation. After sales service triggers more sales, on the other hand, sales volumes need to be pushed from all angles to ensure sales targets are exceeded and this is the basis for business sustainability and profitability.

Murer, Sweden

Initial Sales versus After Sales

There is no after-sales business without initial/replacement sales. Therefore you cannot prioritize one volume over the other.
Yet, I definitely think that after-sales service is really what drives re-purchase. Therefore the key focus should probably be on excelling in after-sales service to help maintain or develop sales, especially as in our supply chain (trucks), most retail does not earn money on new sales….

celestine chukwuka
Entrepreneur, Nigeria

Sales Volume versus After Sales Service

@Praveen Kumar: you are right, but on a more precise note AFTER SALES SERVICE is more important than... Sign up

Ibrahim Rasheed
Director, Maldives

Target Sales VS After Sales

It is very true that sales and marketing go together. But can't we leave the job of target sales to ... Sign up

Shobana Sharma (Shobana Maran), United Arab Emirates

Sales Volume versus After Sales Service

According to me, both 2 elements should have equal importance. We should meet the sales target to ru... Sign up

Teacher, India

New Sales versus After Sales

After sales service and new sales volume are inter-related concepts. There is no sales service witho... Sign up

Kulkarni Mohan
Manager, India

Sustainable Sales & Sustainable Marketing

In my view both (sales and marketing) are each other's complements in sustainable marketing. The ini... Sign up

Noel B. Buenconsejo
Manager, Philippines

After-sales Boosts Sales Performance

@Celestine chukwuka: Very true. In my experience, the customers' feedback matters most. In a realis... Sign up

Helen Strong
Business Consultant, South Africa

Sales and After Sales Service

Marketing's role in sales and after-sales service is to define the strategies that will deliver agai... Sign up


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