What is More Important? Sales Volume or After Sales Service?

      
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		            		bhanupratapsingh
Student (MBA), India
			            
What is More Important? Sales Volume or After Sales Service?

	          		I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?
				      
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										              3

						            	Praveen Kumar
Business Consultant, India
												
				                No Sales versus Customer Service

													In my view both are equally important. We can't afford to ignore either of the two. In fact we should strive towards extending good customer service and make it into a USP of a company.

Taking this forward, we should focus on the selling cycle and ensure consistent target achievement.
				                
										              2

						            	C Mbirimi
Entrepreneur, Zimbabwe
												
				                Sales Volume versus After Sales

													I agree both elements are of great importance in any organisation. After sales service triggers more sales, on the other hand, sales volumes need to be pushed from all angles to ensure sales targets are exceeded and this is the basis for business sustainability and profitability.
				                
										              2

						            	Murer, Sweden
												
				                Initial Sales versus After Sales

													There is no after-sales business without initial/replacement sales. Therefore you cannot prioritize one volume over the other.

Yet, I definitely think that after-sales service is really what drives re-purchase. Therefore the key focus should probably be on excelling in after-sales service to help maintain or develop sales, especially as in our supply chain (trucks), most retail does not earn money on new sales….
				                
										              2

						            	celestine chukwuka
Entrepreneur, Nigeria
												
				                Sales Volume versus After Sales Service

													@Praveen Kumar: you are right, but on a more precise note AFTER SALES SERVICE is more important than... Sign up
				              
										              1

						            	Ibrahim Rasheed
Director, Maldives
												
				                Target Sales VS After Sales

													It is very true that sales and marketing go together. But can't we leave the job of target sales to ... Sign up
				              
										              1

						            	Shobana Sharma (Shobana Maran), United Arab Emirates
												
				                Sales Volume versus After Sales Service

													According to me, both 2 elements should have equal importance. We should meet the sales target to ru... Sign up
				              
										              2

						            	krishnamohan
Teacher, India
												
				                New Sales versus After Sales

													After sales service and new sales volume are inter-related concepts. There is no sales service witho... Sign up
				              
										              0

						            	Kulkarni Mohan
Manager, India
												
				                Sustainable Sales & Sustainable Marketing

													In my view both (sales and marketing) are each other's complements in sustainable marketing. The ini... Sign up
				              
										              1

						            	Noel B. Buenconsejo
Manager, Philippines
												
				                After-sales Boosts Sales Performance

													@Celestine chukwuka: Very true. In my experience, the customers' feedback matters most.
In a realis... Sign up
				              
										              1

						            	Helen Strong
Business Consultant, South Africa
												
				                Sales and After Sales Service

													Marketing's role in sales and after-sales service is to define the strategies that will deliver agai... Sign up
				              
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