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What is More Important in Marketing? Sales Volume or After Sales Service?
bhanupratapsingh, Student (MBA), India, Member
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets? (...) Read more? Sign up for free
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No Sales versus Customer Service
Praveen Kumar, Business Consultant, India, Member In my view both are equally important. We can't afford to ignore either of the two. In fact we should strive towards extending good customer service and make it into a USP of a company.
Taking this forward, we should focus on the selling cycle and ensure consistent target achievement.
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Sales Volume versus After Sales
C Mbirimi, Entrepreneur, Zimbabwe, Member I agree both elements are of great importance in any organisation. After sales service triggers more sales, on the other hand, sales volumes need to be pushed from all angles to ensure sales targets are exceeded and this is the basis for business sustainability and profitability.
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Initial Sales versus After Sales
Murer There is no after-sales business without initial/replacement sales. Therefore you cannot prioritize one volume over the other.
Yet, I definitely think that after-sales service is really what drives re-purchase. Therefore the key focus should probably be on excelling in after-sales service to help maintain or develop sales, especially as in our supply chain (trucks), most retail does not earn money on new sales….
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