What is More Important in Marketing? Sales Volume or After Sales Service?

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Marketing > Best Practices > What is More Important in Marketing? Sales Volume or After Sales Service?

What is More Important in Marketing? Sales Volume or After Sales Service?
bhanupratapsingh, Student (MBA), India, Member
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?
 

 
No Sales versus Customer Service
Praveen Kumar, Business Consultant, India, Member
In my view both are equally important. We can't afford to ignore either of the two. In fact we should strive towards extending good customer service and make it into a USP of a company.
Taking this forward, we should focus on the selling cycle and ensure consistent target achievement.
 

 
Sales Volume versus After Sales
C Mbirimi, Entrepreneur, Zimbabwe, Member
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Sales Volume versus After Sales Service
celestine chukwuka, Entrepreneur, Nigeria, Member
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Target Sales VS After Sales
Ibrahim Rasheed, Director, Maldives, Member
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Sales Volume versus After Sales Service
Shobana Sharma (Shobana Maran), Student (MBA), United Arab Emirates, Member
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New Sales versus After Sales
krishnamohan, Teacher, India, Member
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Sustainable Sales & Sustainable Marketing
Kulkarni Mohan, Manager, India, Member
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After-sales Boosts Sales Performance
Noel B. Buenconsejo, Manager, Philippines, Member
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Sales and After Sales Service
Helen Strong, Business Consultant, South Africa, Member
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