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In the best practices section you will find the best forum discussions within this knowledge area.
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Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
Jos Nieland, Teacher, Netherlands, Premium Member
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money.
If this is not the case, then it's likely that we're dealing with a fragile organization, because of:
1. FINANCE (leverage, debt). If companies spend more time on financial constructions than on a decent product, probably that makes them fragile in the end; see the summary of Taleb's Black Swan Theory.
2. MARKETING / ADVERTISING. Taleb says on marketing:
- Companies mess with your cognitive biases and that's sneaky;
- Marketing is basically bragging and that's bad manners;
- A good product will sell itself. Anything one needs to market heavily is necessarily either an inferior product or an evil one;
- Marketing (beyond conveying information) shoul...
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Where is the Good Product From?
Lei Qu, Canada, Member In many organizations, the marketing also includes defining a product.
I agree when a good product exists, it sells itself. Over-marketing in thi...
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The Value of Marketing
Edward Ramos, Professor, United States, Member @ Barry Schaeffer: I agree. Most of the products and/or services offered in today's markets are highly substitutable...
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The Core of Business is not Marketing
Madeline Rios, Consultant, United States, Member As a freelance translator and interpreter, my experience completely validates these principles. My "marketing" budget is less than 1% of my revenues, ...
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Marketing not the Core of Business
Ted Garrison, Management Consultant, United States, Member Again we have a half truth. The idea that if you build a better mouse trap they will come has been proven false many times. Peter Drucker says every b...
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Society Benefits from Marketing
Dominic Owusu, Analyst, Ghana, Member You may have a good product, but how would the customer know. Through marketing customers are able to know your product offerings. Not only do they kn...
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What do You Think Marketing is About?
Dr Brian Monger Some folk here think that "marketing" is only about Promotion/Advertising/Selling OR it refers to a department of that name.
The primary business...
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Monger's Got it Right
Ted Garrison, Management Consultant, United States, Member @ Dr Brian Monger: absolutely - marketing is everything you do. If your product or service is no good you will get a...
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Marketing is to Communicate
Jun Labindao, Manager, Philippines, Member Nothing is more important and satisfying in a service-based industries than to inform your current and prospective customers on how great the products...
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Marketing is the Core of the Business
Ed Richardson, Business Consultant, South Africa, Member The author would seem to have a very narrow view of marketing. Instead, it can be argued that marketing is the very core of successful business. One d...
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Marketing is the Soul of Any Business
Nancy Muttu, Manager, Uganda, Member In his book Antifragile, Taleb stated that the core of business is offering an honest an decent product or service that gives your customers value for...
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Marketing as Core of Business
nasera Faruk Milky, Student (MBA), Bangladesh, Member I do believe that a good product will sell itself but marketing also plays an important role to make the product acceptable to people. Also, it needs ...
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What is Marketing About?
Marcel Wiedenbrugge, Consultant, Netherlands, Member I think Taleb's view on marketing is a distorted and inconsistent. Marketing basically consists of two words: to market and to get. Marketing is neces...
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Marketing is the Core of Business
jacinta wamwaki, Kenya, Member Research on what the market requires is Marketing, informing the public what you have produced is Marketing, when you offer what you have to the marke...
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The Core of Business is not Marketing
WALTER Pascal I certainly agree with the affirmation "marketing is not the core of business". We all know the importance of the PRODUCT itself to secure the busines...
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Is Government Part of the Problem?
Alan Kennedy This is a fascinating question. It really speaks to the role of government in the marketplace and how all levels of government can make the playing fi...
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Marketing IS Definitely the CORE of Business
Jun Labindao, Manager, Philippines, Member Who will know about your business if you don't market it? Even casually telling your best friend that you're going to put up a business and what will ...
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Is Marketing the Core of Business?
Emmanuel Osafo Gyane, Manager, Ghana, Member The pros and cons of all reactions on this subject are that marketing favors a vendor in a competitive environment, whereas it is almost of no consequ...
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The Core 0f Business is NOT Marketing
Wangari M. Ndia I agree that the core of business is not marketing.
However, without marketing especially in a competitive business environment it will be very d...
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The Core of Business
Ted Garrison, Management Consultant, United States, Member Reading all the comments - there seems to be a debate back and forth about what is more important the product/service or marketing. That is the mistak...
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