Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?

Marketing

Best Practices

Sign up

Jos Nieland
Netherlands

Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?

In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money.
If this is not the case, then it's likely that we're dealing with a fragile organization, because of:
1. FINANCE (leverage, debt). If companies spend more time on financial constructions than on a decent product, probably that makes them fragile in the end; see the summary of Taleb's Black Swan Theory.
2. MARKETING / ADVERTISING. Taleb says on marketing:
- Companies mess with your cognitive biases and that's sneaky;
- Marketing is basically bragging and that's bad manners;
- A good product will sell itself. Anything one needs to market heavily is necessarily either an inferior product or an evil one;
- Marketing (beyond conveying information) should not be needed and is a sign of insecurity;
- Marketing is meant to maximally confuse the consumer. For example soft drink companies that (implicitly) promise happiness to their drinkers in advertisements.
3. LOBBYING. Lobby machines of large companies spend more and more on lobbies, because they feel fragile without them. Because they are dependent on finance (low interest rates), big companies friendly regulation and marketing.
These lobby machines of big companies are successful because they can hijack the State or Country they're in, because if they go broke it would cost a lot of people their jobs.
4. TAX RULES. Buy leveraging all kinds of complex financial products, etc.
What do you think, do big companies have products that are good enough, or do they depend too much on marketing, finance, lobbying and tax rules?

  Barry Schaeffer
Consultant, United States
 

Marketing Provides Valuable Information to the Consumers

I agree with much in this post. What I cannot agre (...)

  Lei Qu
Canada
 

Where is the Good Product From?

In many organizations, the marketing also includes (...)

  Edward Ramos
Professor, United States
 

The Value of Marketing

@Barry Schaeffer: I agree. Most of the products an (...)

  Madeline Rios
Consultant, United States
 

The Core of Business is not Marketing

As a freelance translator and interpreter, my expe (...)

  Ted Garrison
Management Consultant, United States
 

Marketing not the Core of Business

Again we have a half truth. The idea that if you b (...)

  Dominic Owusu
Analyst, Ghana
 

Society Benefits from Marketing

You may have a good product, but how would the cus (...)

  Dr Brian Monger
 

What do You Think Marketing is About?

Some folk here think that "marketing" is only abou (...)

  Ted Garrison
Management Consultant, United States
 

Monger's Got it Right

@Dr Brian Monger: absolutely - marketing is everyt (...)

  SETIONO WINARDI
Business Consultant, Indonesia
 

After Sales Service of Marketing Stages is the Most Important

The after sales stage or service stage of marketin (...)

  Jun Labindao
Manager, Philippines
 

Marketing is to Communicate

Nothing is more important and satisfying in a serv (...)

  srinivas
Lecturer, India
 

Marketing is to Create, Communicate and Deliver

If marketing is to create a product, communicate a (...)

  Ed Richardson
Business Consultant, South Africa
 

Marketing is the Core of the Business

The author would seem to have a very narrow view o (...)

  Nancy Muttu
Manager, Uganda
 

Marketing is the Soul of Any Business

In his book Antifragile, Taleb stated that the cor (...)

  nasera Faruk Milky
Student (MBA), Bangladesh
 

Marketing as Core of Business

I do believe that a good product will sell itself (...)

  Marcel Wiedenbrugge
Consultant, Netherlands
 

What is Marketing About?

I think Taleb's view on marketing is a distorted a (...)

  jacinta wamwaki
Kenya
 

Marketing is the Core of Business

Research on what the market requires is Marketing, (...)

  Ajogbasile Olamide
Student (University), Nigeria
 

MARKETING IS NOT THE CORE OF BUSINESS

@Ted Garrison: I strongly agree with you sir. Word (...)

  WALTER Pascal
 

The Core of Business is not Marketing

I certainly agree with the affirmation "marketing (...)

  Alan Kennedy
 

Is Government Part of the Problem?

This is a fascinating question. It really speaks t (...)

  Sonny Vicente
Coach, Philippines
 

Marketing isn't just Selling or Providing Truthful Information

I agree for the most part with Mr. Nieland that a (...)

  Jun Labindao
Manager, Philippines
 

Marketing IS Definitely the CORE of Business

Who will know about your business if you don't mar (...)

  Emmanuel Osafo Gyane
Manager, Ghana
 

Is Marketing the Core of Business?

The pros and cons of all reactions on this subject (...)

  Wangari M. Ndia
 

The Core of Business is NOT Marketing

I agree that the core of business is not marketing (...)

  Ted Garrison
Management Consultant, United States
 

The Core of Business

Reading all the comments - there seems to be a deb (...)

  Alan Kennedy
 

The Issue is Dependence on Marketing, Lobbying, Tax Rules, and Finance

I think the question here is whether companies hav (...)

  Jaap de Jonge
Editor, Netherlands
 

The Title of This Discussion Has Now Been Changed

@Alan Kennedy: Indeed you are right, the title of (...)

  Dr Brian Monger
 

How can Companies Over-rely on Marketing?

Since one of the major, fundamental, activities of (...)

Start a new forum topic

 

More on Marketing
Forum
Strategic vs Operational M
M Weaknesses
🔥The Role and Value of the M Function
M Strategy Must be Dynamic
Change your Company from Sales Driven into M Driven
Product Mix and Pricing
What is Neural M? Definitions
Emergence and Acceleration of the M Profession
Hard and Soft M Styles... :-)
Holistic M
Impact of Internet on M
How to Attract Companies for a M Firm?
PITA Measurement model?
Product Hierarchy
Six Deadly Small Business M Mistakes
Consumer Buying Process
I Love M. M is to love
Linking Consumer behaviour with M
What is B2B? Precise Definition of B2B
International M
Best Practices
M Implementation
M plan - Key elements?
Strategic M versus M Strategy?
The Future of M
What is M? (Kotler)
Are Monopoly Industries Unaffected by M?
Why is M Hard?
M a Company in Decline
Common M Strategy Mistakes?
Effect of Culture on M Plan
What is Green M? Definitions
The Study of Consumer Behaviour
Effect of Culture on Market Plan
M Ethics are Forgotten
Tips for Preparing a Business Plan
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
Radical M Approach
M Communications as the Nerve of M
Is M Management an Art or a Science?
Starting a new plant in Romania
What is More Important in M? Sales Volume or After Sales Service?
What is Social Media M?
What is Lean M? Definitions

Marketing



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 31-7-2021. All names of their owners.