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Marketing > Forum > Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
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Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
Jos Nieland, Netherlands, Premium Member
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money.
If this is not the case, then it's likely that we're dealing with a , because of:
1. FINANCE (leverage, debt). If companies spend more time on financial constructions than on a decent product, probably that makes them fragile in the end; see the .
2. MARKETING / ADVERTISING. Taleb says on marketing:
- Companies mess with your and that's sneaky;
- Marketing is basically bragging and that's bad manners;
- A good product will sell itself. Anything one needs to market heavily is necessarily either an inferior product or an evil one;
- Marketing (beyond conveying information) should not be needed and is a sign of insecurity;
- Marketing is meant to maximally confuse the consumer. For example soft drink companies that (implicitly) promise happiness to their drinkers in advertisements.
3. LOBBYING. Lobby machines of large comp (...) Read more? Sign up for free
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