Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?

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Jos Nieland
Netherlands
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money. If this is not the case, then it's likely that we're dealing with a fragile organization, because of: 1. FINANCE (leverage, debt). If companies spend more time on financial constructions than on a decent product, probably that makes them fragile in the end; see the summary of Taleb's Black Swan Theory. 2. MARKETING / ADVERTISING. Taleb says on marketing: - Companies mess with your cognitive biases and that's sneaky; - Marketing is basically bragging and that's bad manners; - A good product will sell itself. Anything one needs to market heavily is necessarily either an inferior product or an evil one; - Marketing (beyond conveying information) should not be needed and is a sign of insecurity; - Marketing is meant to maximally confuse the consumer. For example soft drink companies that (implicitly) promise happiness to thei (...) Read more? Sign up for free

  Barry Schaeffer
Consultant, United States
 

Marketing Provides Valuable Information to the Consumers

I agree with much in this post. What I cannot agre (...)

  Lei Qu
Canada
 

Where is the Good Product From?

In many organizations, the marketing also includes (...)

  Edward Ramos
Professor, United States
 

The Value of Marketing

@Barry Schaeffer: I agree. Most of the products an (...)

  Madeline Rios
Consultant, United States
 

The Core of Business is not Marketing

As a freelance translator and interpreter, my expe (...)

  Ted Garrison
Management Consultant, United States
 

Marketing not the Core of Business

Again we have a half truth. The idea that if you b (...)

  Dominic Owusu
Analyst, Ghana
 

Society Benefits from Marketing

You may have a good product, but how would the cus (...)

  Dr Brian Monger
 

What do You Think Marketing is About?

Some folk here think that "marketing" is only abou (...)

  Ted Garrison
Management Consultant, United States
 

Monger's Got it Right

@Dr Brian Monger: absolutely - marketing is everyt (...)

  SETIONO WINARDI
Business Consultant, Indonesia
 

After Sales Service of Marketing Stages is the Most Important

The after sales stage or service stage of marketin (...)

  Jun Labindao
Manager, Philippines
 

Marketing is to Communicate

Nothing is more important and satisfying in a serv (...)

  srinivas
Lecturer, India
 

Marketing is to Create, Communicate and Deliver

If marketing is to create a product, communicate a (...)

  Ed Richardson
Business Consultant, South Africa
 

Marketing is the Core of the Business

The author would seem to have a very narrow view o (...)

  Nancy Muttu
Manager, Uganda
 

Marketing is the Soul of Any Business

In his book Antifragile, Taleb stated that the cor (...)

  nasera Faruk Milky
Student (MBA), Bangladesh
 

Marketing as Core of Business

I do believe that a good product will sell itself (...)

  Marcel Wiedenbrugge
Consultant, Netherlands
 

What is Marketing About?

I think Taleb's view on marketing is a distorted a (...)

  jacinta wamwaki
Kenya
 

Marketing is the Core of Business

Research on what the market requires is Marketing, (...)

  Ajogbasile Olamide
Student (University), Nigeria
 

MARKETING IS NOT THE CORE OF BUSINESS

@Ted Garrison: I strongly agree with you sir. Word (...)

  WALTER Pascal
 

The Core of Business is not Marketing

I certainly agree with the affirmation "marketing (...)

  Alan Kennedy
 

Is Government Part of the Problem?

This is a fascinating question. It really speaks t (...)

  Sonny Vicente
Coach, Philippines
 

Marketing isn't just Selling or Providing Truthful Information

I agree for the most part with Mr. Nieland that a (...)

  Jun Labindao
Manager, Philippines
 

Marketing IS Definitely the CORE of Business

Who will know about your business if you don't mar (...)

  Emmanuel Osafo Gyane
Manager, Ghana
 

Is Marketing the Core of Business?

The pros and cons of all reactions on this subject (...)

  Wangari M. Ndia
 

The Core of Business is NOT Marketing

I agree that the core of business is not marketing (...)

  Ted Garrison
Management Consultant, United States
 

The Core of Business

Reading all the comments - there seems to be a deb (...)

  Alan Kennedy
 

The Issue is Dependence on Marketing, Lobbying, Tax Rules, and Finance

I think the question here is whether companies hav (...)

  Jaap de Jonge
Editor, Netherlands
 

The Title of This Discussion Has Now Been Changed

@Alan Kennedy: Indeed you are right, the title of (...)

  Dr Brian Monger
 

How can Companies Over-rely on Marketing?

Since one of the major, fundamental, activities of (...)

 

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