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Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
Jos Nieland, Teacher, Netherlands
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money.
If this is not the case, then it's likely that we're dealing with a fragile organization, because of:
1. FINANCE (leverage, debt). If companies spend more time on financial constructions than on a decent product, probably that makes them fragile in the end; see the summary of Taleb's Black Swan Theory.
2. MARKETING / ADVERTISING. Taleb says on marketing:
- Companies mess with your cognitive biases and that's sneaky;
- Marketing is basically bragging and that's bad manners;
- A good product will sell itself. Anything one needs to market heavily is necessarily either an inferior product or an evil one;
- Marketing (beyond conveying information) shoul... Register
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