Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Marketing > Forum > Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules? Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules? Jos Nieland, Netherlands, Premium Member In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money. If this is not the case, then it's likely that we're dealing with a , because of: 1. FINANCE (leverage, debt). If companies spend more time on financial constructions than on a decent product, probably that makes them fragile in the end; see the . 2. MARKETING / ADVERTISING. Taleb says on marketing: - Companies mess with your and that's sneaky; - Marketing is basically bragging and that's bad manners; - A good product will sell itself. Anything one needs to market heavily is necessarily either an inferior product or an evil one; - Marketing (beyond conveying information) should not be needed and is a sign of insecurity; - Marketing is meant to maximally confuse the consumer. For example soft drink companies that (implicitly) promise happiness to their drinkers in advertisements. 3. LOBBYING. Lobby machines of large comp (...) Read more? Sign up for free   Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in   Marketing Provides Valuable Information to the Consumers Barry Schaeffer, Consultant, United States, Member (...)     Where is the Good Product From? Lei Qu, Canada, Member (...)     The Value of Marketing Edward Ramos, Professor, United States, Member (...)     The Core of Business is not Marketing Madeline Rios, Consultant, United States, Member (...)     Marketing not the Core of Business Ted Garrison, Management Consultant, United States, Member (...)     Society Benefits from Marketing Dominic Owusu, Analyst, Ghana, Member (...)     What do You Think Marketing is About? Dr Brian Monger (...)     Monger's Got it Right Ted Garrison, Management Consultant, United States, Member (...)     After Sales Service of Marketing Stages is the Most Important SETIONO WINARDI, Business Consultant, Indonesia, Member (...)     Marketing is to Communicate Jun Labindao, Manager, Philippines, Member (...)     Marketing is to Create, Communicate and Deliver srinivas, Lecturer, India, Member (...)     Marketing is the Core of the Business Ed Richardson, Business Consultant, South Africa, Member (...)     Marketing is the Soul of Any Business Nancy Muttu, Manager, Uganda, Member (...)     Marketing as Core of Business nasera Faruk Milky, Student (MBA), Bangladesh, Member (...)     What is Marketing About? Marcel Wiedenbrugge, Consultant, Netherlands, Member (...)     Marketing is the Core of Business jacinta wamwaki, Kenya, Member (...)     MARKETING IS NOT THE CORE OF BUSINESS Ajogbasile Olamide, Student (University), Nigeria, Member (...)     The Core of Business is not Marketing WALTER Pascal (...)     Is Government Part of the Problem? Alan Kennedy (...)     Marketing isn't just Selling or Providing Truthful Information Sonny Vicente, Coach, Philippines, Member (...)     Marketing IS Definitely the CORE of Business Jun Labindao, Manager, Philippines, Member (...)     Is Marketing the Core of Business? Emmanuel Osafo Gyane, Manager, Ghana, Member (...)     The Core of Business is NOT Marketing Wangari M. Ndia (...)     The Core of Business Ted Garrison, Management Consultant, United States, Member (...)     The Issue is Dependence on Marketing, Lobbying, Tax Rules, and Finance Alan Kennedy (...)     The Title of This Discussion Has Now Been Changed Jaap de Jonge, Editor, Netherlands (...)     How can Companies Over-rely on Marketing? Dr Brian Monger (...)

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