Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?


Marketing > Best Practices

Jos Nieland, Netherlands
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money. If this is not the case, then it's likely that we're dealing with a , because of: 1. FINANCE (leverage, debt). If companies spend more time on financial constructions than on a decent product, probably that makes them fragile in the end; see the . 2. MARKETING / ADVERTISING. Taleb says on marketing: - Companies mess with your and that's sneaky; - Marketing is basically bragging and that's bad manners; - A good product will sell itself. Anything one needs to market heavily is necessarily either an inferior product or an evil one; - Marketing (beyond conveying information) should not be needed and is a sign of insecurity; - Marketing is meant to maximally confuse the consumer. For example soft drink companies that (implicitly) promise happiness to their drinkers in advertisements. 3. LOBBYING. Lobby machines of large comp (...) Read more? Sign up for free

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  Barry Schaeffer, Consultant, United States

Marketing Provides Valuable Information to the Consumers

I agree with much in this post. What I cannot agre (...)

  Lei Qu, Canada

Where is the Good Product From?

In many organizations, the marketing also includes (...)

  Edward Ramos, Professor, United States

The Value of Marketing

@: I agree. Most of the products and/or services o (...)

  Madeline Rios, Consultant, United States

The Core of Business is not Marketing

As a freelance translator and interpreter, my expe (...)

  Ted Garrison, Management Consultant, United States

Marketing not the Core of Business

Again we have a half truth. The idea that if you b (...)

  Dominic Owusu, Analyst, Ghana

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  Dr Brian Monger

What do You Think Marketing is About?

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  Ted Garrison, Management Consultant, United States

Monger's Got it Right

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  SETIONO WINARDI, Business Consultant, Indonesia

After Sales Service of Marketing Stages is the Most Important

The after sales stage or service stage of marketin (...)

  Jun Labindao, Manager, Philippines

Marketing is to Communicate

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  srinivas, Lecturer, India

Marketing is to Create, Communicate and Deliver

If marketing is to create a product, communicate a (...)

  Ed Richardson, Business Consultant, South Africa

Marketing is the Core of the Business

The author would seem to have a very narrow view o (...)

  Nancy Muttu, Manager, Uganda

Marketing is the Soul of Any Business

In his book Antifragile, Taleb stated that the cor (...)

  nasera Faruk Milky, Student (MBA), Bangladesh

Marketing as Core of Business

I do believe that a good product will sell itself (...)

  Marcel Wiedenbrugge, Consultant, Netherlands

What is Marketing About?

I think Taleb's view on marketing is a distorted a (...)

  jacinta wamwaki, Kenya

Marketing is the Core of Business

Research on what the market requires is Marketing, (...)

  Ajogbasile Olamide, Student (University), Nigeria


@: I strongly agree with you sir. Word of mouth co (...)

  WALTER Pascal

The Core of Business is not Marketing

I certainly agree with the affirmation "marketing (...)

  Alan Kennedy

Is Government Part of the Problem?

This is a fascinating question. It really speaks t (...)

  Sonny Vicente, Coach, Philippines

Marketing isn't just Selling or Providing Truthful Information

I agree for the most part with Mr. Nieland that a (...)

  Jun Labindao, Manager, Philippines

Marketing IS Definitely the CORE of Business

Who will know about your business if you don't mar (...)

  Emmanuel Osafo Gyane, Manager, Ghana

Is Marketing the Core of Business?

The pros and cons of all reactions on this subject (...)

  Wangari M. Ndia

The Core of Business is NOT Marketing

I agree that the core of business is not marketing (...)

  Ted Garrison, Management Consultant, United States

The Core of Business

Reading all the comments - there seems to be a deb (...)

  Alan Kennedy

The Issue is Dependence on Marketing, Lobbying, Tax Rules, and Finance

I think the question here is whether companies hav (...)

  Jaap de Jonge, Editor, Netherlands

The Title of This Discussion Has Now Been Changed

@: Indeed you are right, the title of this discuss (...)

  Dr Brian Monger

How can Companies Over-rely on Marketing?

Since one of the major, fundamental, activities of (...)

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