Is Marketing Management an Art or a Science?

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james ogweno
Entrepreneur, Kenya
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing managementm - whether it is an art or a science - with a presupposition that while traditionally marketing and the management aspect in it has been considered artistic, it is, contrarily, strongly toward scientific practice - an indication that marketing management is both an art and a science.
Overview Kotler and Armstrong (2001) defined marketing as “a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others” (p6). Marketing involves anticipating, managing and satisfying demand through exchange of goods and services and involves people, organizations, places and ideas. Fundamentally, marketing management describes the utilization of marketing techniques to manage a firm’s marketi (...) Read more? Sign up for free

  mangombe
Strategy Consultant, Zimbabwe
 

Marketing is an Art

Marketing is the art of encouraging the exchange o (...)

  S Shyam Prasad
Professor, India
 

Marketing is Both an Art and a Science

Marketing is both an art and a science: Finding o (...)

  Mithilesh dekate
 

Marketing Art & Science

In the present scenario of cut throat competition (...)

  Leigh Cowan
CEO, Australia
 

Marketing Definition: Marketing is a Science that Takes Talent to Utilise

My Twitter followers know, as should any marketing (...)

  S Shyam Prasad
Professor, India
 

Art is the Life and Science is the Body of Marketing

Art is the life and science is the body of marketi (...)

  Leigh Cowan
CEO, Australia
 

Marketing: Science or Art

I'd urge you to read further afield than Kotler. K (...)

  SANAJI
Teacher, Indonesia
 

Is Marketing Art or Science? It is and Old Question

Is marketing art or science? It is an old question (...)

  krishnamohan
Teacher, India
 

Is Marketing Art or Science?

Marketing is neither pure science or only art form (...)

 

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