Is Marketing Management an Art or a Science?

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Is Marketing Management an Art or a Science?
james ogweno, Entrepreneur, Kenya, Member
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing managementm - whether it is an art or a science - with a presupposition that while traditionally marketing and the management aspect in it has been considered artistic, it is, contrarily, strongly toward scientific practice - an indication that marketing management is both an art and a science.
Kotler and Armstrong (2001) defined marketing as “a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others” (p6). Marketing involves anticipating, managing and satisfying demand through exchange of goods and services and involves people, organizations, places and ideas. Fundamentally, marketing management describes the utilization of marketing techniques to manage a firm’s mar...Sign up

Marketing is an Art
mangombe, Strategy Consultant, Zimbabwe, Member
Marketing is the art of encouraging the exchange of satisfaction....Sign up

Marketing is Both an Art and a Science
S Shyam Prasad, Professor, India, Member
Marketing is both an art and a science:
Finding out what the customers need is a science and creating an offer to satisfy the need is an art.
...Sign up

Marketing Art & Science
Mithilesh dekate
In the present scenario of cut throat competition it is difficult to know the root requirement of the customers without scientific techniques. Exact n...Sign up

Marketing Definition: Marketing is a Science that Takes Talent to Utilise
Leigh Cowan, Management Consultant, Australia, Member
My Twitter followers know, as should any marketing educated professional, that Marketing is a science that takes talent to utilise.
It is, indeed...Sign up

Art is the Life and Science is the Body of Marketing
S Shyam Prasad, Professor, India, Member
Art is the life and science is the body of marketing.
Marketing is no doubt overwhelmed with scientific models and equations. However, without th...Sign up

Marketing: Science or Art
Leigh Cowan, Management Consultant, Australia, Member
I'd urge you to read further afield than Kotler. Kotler also said, "Marketing takes a day to learn and a lifetime to master" while true practitioners ...Sign up

Is Marketing Art or Science? It is and Old Question
SANAJI, Teacher, Indonesia, Member
Is marketing art or science? It is an old question. I agree, that marketing is defined as social processes. Because of this definition marketing invol...Sign up

Is Marketing Art or Science?
krishnamohan, Teacher, India, Member
Marketing is neither pure science or only art form. It has characteristics of both Art and Science. It is in true sense applied science.
The well...Sign up


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