Is Marketing Management an Art or a Science?


Marketing > Best Practices

Sign up

james ogweno
Entrepreneur, Kenya
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing managementm - whether it is an art or a science - with a presupposition that while traditionally marketing and the management aspect in it has been considered artistic, it is, contrarily, strongly toward scientific practice - an indication that marketing management is both an art and a science.
Overview Kotler and Armstrong (2001) defined marketing as “a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others” (p6). Marketing involves anticipating, managing and satisfying demand through exchange of goods and services and involves people, organizations, places and ideas. Fundamentally, marketing management describes the utilization of marketing techniques to manage a firm’s marketi (...) Read more? Sign up for free

Strategy Consultant, Zimbabwe

Marketing is an Art

Marketing is the art of encouraging the exchange o (...)

  S Shyam Prasad
Professor, India

Marketing is Both an Art and a Science

Marketing is both an art and a science: Finding o (...)

  Mithilesh dekate

Marketing Art & Science

In the present scenario of cut throat competition (...)

  Leigh Cowan
CEO, Australia

Marketing Definition: Marketing is a Science that Takes Talent to Utilise

My Twitter followers know, as should any marketing (...)

  S Shyam Prasad
Professor, India

Art is the Life and Science is the Body of Marketing

Art is the life and science is the body of marketi (...)

  Leigh Cowan
CEO, Australia

Marketing: Science or Art

I'd urge you to read further afield than Kotler. K (...)

Teacher, Indonesia

Is Marketing Art or Science? It is and Old Question

Is marketing art or science? It is an old question (...)

Teacher, India

Is Marketing Art or Science?

Marketing is neither pure science or only art form (...)


More on Marketing
Strategic vs Operational Marketing
Marketing Weaknesses
Marketing Strategy Must be Dynamic
Change your Company from Sales Driven into Marketing Driven
Product Mix and Pricing
What is Neural Marketing? Definitions
Emergence and Acceleration of the Marketing Profession
Hard and Soft Marketing Styles... :-)
🔥Holistic Marketing
Impact of Internet on Marketing
How to Attract Companies for a Marketing Firm?
PITA Measurement model?
Product Hierarchy
Six Deadly Small Business Marketing Mistakes
Consumer Buying Process
I Love Marketing. Marketing is to love
Linking Consumer behaviour with Marketing
What is B2B? Precise Definition of B2B
International Marketing
Best Practices
Marketing Implementation
Marketing plan - Key elements?
Strategic Marketing versus Marketing Strategy?
The Future of Marketing
What is Marketing? (Kotler)
Are Monopoly Industries Unaffected by Marketing?
Why is Marketing Hard?
Marketing a Company in Decline
Common Marketing Strategy Mistakes?
Effect of Culture on Marketing Plan
What is Green Marketing? Definitions
The Study of Consumer Behaviour
Effect of Culture on Market Plan
Marketing Ethics are Forgotten
Tips for Preparing a Business Plan
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
Radical Marketing Approach
Marketing Communications as the Nerve of Marketing
Is Marketing Management an Art or a Science?
Starting a new plant in Romania
What is More Important in Marketing? Sales Volume or After Sales Service?
What is Social Media Marketing?
What is Lean Marketing? Definitions
Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.8 - Last updated: 26-2-2021. All names ™ of their owners.