PITA Measurement model?

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PITA Measurement model?
Greg
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail analytics, but now that I'm adapting it to another industry- I really want to understand it's history, original author, etc.....Any Ideas????? Thanks in advance
 

 
PITA Sales Model
Carmina Diaconu, Business Consultant, Romania, Member
Helo, I'm also interested in PITA sales model; after I know this model was created by Coca-Cola; if anyone from Coca-Cola is here and is reading my message a I would appreciate and be grateful for few details:)
Kind regards,
Carmina.
 

     
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