PITA Measurement model?

 
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PITA Measurement model?
Greg
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail analytics, but now that I'm adapting it to another industry- I really want to understand it's history, original author, etc.....Any Ideas????? Thanks in advance...Sign up
 

 
PITA Sales Model
Carmina Diaconu, Business Consultant, Romania, Member
Helo, I'm also interested in PITA sales model; after I know this model was created by Coca-Cola; if anyone from Coca-Cola is here and is reading my me...Sign up
 

     
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