PITA Measurement model?

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Greg
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail analytics, but now that I'm adapting it to another industry- I really want to understand it's history, original author, etc.....Any Ideas????? Thanks in advance (...) Read more? Sign up for free

  Carmina Diaconu
Business Consultant, Romania
 

PITA Sales Model

Helo, I'm also interested in PITA sales model; after I know this model was created by Coca-Cola; if anyone from Coca-Cola is here and is reading my message a I would appreciate and be grateful for few details:)
Kind regards,
Carmina.

 

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