Six Deadly Small Business Marketing Mistakes

Marketing and Sales


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Hatoum Naji
Student (University), Syria

Six Deadly Small Business Marketing Mistakes

Six deadly small business marketing mistakes:
1. Not having a marketing plan.
2. Not differentiating your business from your competition.
3. Not having a systematic referral generating program.
4. Neglecting to communicate and market to your current customers.
5. Make money with other people’s customers.
6. Not realizing you are in the business of marketing your product or service.
Source: Thomas Jefferson Six Deadly Small Business Marketing Mistakes

  Kit Walker
Manager, India

Please Elaborate

Hii Mr. Naji, Could you please elaborate on point no. 3 - systematic referral generating program?
For a small business man, do you really think this is a severe mistake? Regards, Keith.

  paula Powell
Student (MBA), Jamaica

- Systematic Referral Generating Program

Businesses lose customers naturally by attrition.
A referral program usually gets people who are interested in the offerings, since the referrals are made by family, friends and other people who know the needs of the person that is referred.

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