All about Marketing
Learn from colleagues and experts
Join now. Completely free.
Log in
X
Why register?
Welcome to the world's #1 website about management.
- Discover 1000s of knowledge centers.
- Learn from colleagues and experts.
- Share best practices with 1,000,000 members.
- Accelerate your management career.
- Completely free.
Log in
|
Six Deadly Small Business Marketing Mistakes
Hatoum Naji, Member
Six deadly small business marketing mistakes:
1. Not having a marketing plan.
2. Not differentiating your business from your competition.
3. Not having a systematic referral generating program.
4. Neglecting to communicate and market to your current customers.
5. Make money with other people’s customers.
6. Not realizing you are in the business of marketing your product or service.
Source: Thomas Jefferson Six Deadly Small Business Marketing Mistakes
|
|
| |
|
Please ElaborateKit Walker, Member Hii Mr. Naji, Could you please elaborate on point no. 3 - systematic referral generating program?
For a small business man, do you really think this is a severe mistake? Regards, Keith. |
|
| |
|
- Systematic Referral Generating Programpaula Powell, Member Businesses lose customers naturally by attrition.
A referral program usually gets people who are interested in the offerings, since the referrals are made by family, friends and other people who know the needs of the person that is referred. |
|
| |
Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.
|
|
|
|
|
