What is B2B? Precise Definition of B2B

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Marketing > Forum > What is B2B? Precise Definition of B2B

What is B2B? Precise Definition of B2B
Vusal Aliyev
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office supplies. These are sold to companies and nonprofit organizations for use in their own offices. As per the definition of B2B it must be considered a B2B sale.
Assuming that these products do not generate any new product for the companies, and are just for their own use only, do you think that a pencil sold by one company to another company must be regarded a B2B sale?
 

 
Definitions are Just Taxonomies So - Yes
Brad Altemeyer, Professor, United States, Member
A pencil? Good point - of course typically an organizational sale of a pencil would be one box of 144 as a minimum order - the order quantity typical in B2B - possibly with additional customizing.
However, in Texas we do have chains targeting smaller B2B sales along with their retail sales, such as: Office Depot, Office Max, Staples and others who have dual channel targets for customers across B2B and B2C, with additional sales opportunities for customization of items.
 

 
B2B or B2C Depends in this Case on Qty, Price, Terms and Conditions
Marcel Wiedenbrugge, Consultant, Netherlands, Member
 

 
My Understanding of B2B
MICHAEL .O. NWOSU, Entrepreneur, Nigeria, Member
 

     

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