Marketing Tactics Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time we target any customer segment or we try to understand any market, we have to come up with new strategies.
We can not replicate the old and established strategies. It's never gonna work.
People as consumers are changing at a rate which is very hard to grasp. They are becoming more and more irrational. If we think that we can get hold of their perceptions and choices, we need to look at the level of the homework which we have done.
We need to think 1 step ahead of our customers and this is possible only when we put ourselves in their shoes. Which most of us forget.