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Marketing Ethics

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Marketing and Sales

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Everest Turyahikayo
Manager, Uganda

Marketing Ethics

Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics.
I have seen brewery companies encouraging people to take alcoholic drinks for a great night and a nice morning. But whoever drinks them ends up with a hangover!
In developing countries where second hand products have flooded markets, it is common for products to be dubbed by sellers into buying a used product e.g. an electrical appliance which is non functional. Surprisingly, the population accepts it as the normal thing.
Marketing should be highly ethical and professional no matter the kind of product being sold and where it is being sold.
Sellers ought to know that a satisfied customer will market their products at no fee. When you buy a nice suite there are many of your friends likely to ask you where you bought it from so that they buy from the same shop. You indirectly market the seller's product buy referring to him buyers.
 

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1
Tony Bottiglieri
Teacher, United Kingdom
 

Marketing Ethics

We seem to consider the value of marketing as aligned with the corporate goal of developing brand lo... Sign up

 
2
Shaan Quadri
Manager, Pakistan
 

Marketing Ethics

There are a lot of things in product categories that are well-known. Alcoholic drinks have always be... Sign up

 
2
Wanda Selzer
Entrepreneur, United States
 

Marketing Ethics: Always do What's Right

When you do things right and ethically it is always best. What you sow you reap. It is so sad when i... Sign up

 
2
Dr.Abu-Gieseisa
Consultant, Sudan
 

Marketing Ethics and Taboos

In marketing activities, marketing ethics is concerned with the values and practice of marketers as ... Sign up

 
2
Jaap de Jonge
Editor, Netherlands
 

Whose Marketing Ethics?

@Dr. Abu-Gieseisa: you are correct to mention there is more than one entity involved with marketing ... Sign up

 
0
Dennis K Chapoto
Student (MBA), Zimbabwe
 

Marketing Ethics: How Marketers are not Being Ethical

Marketing ethics is not just telling the truth to a client but also selling products and services th... Sign up

 

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top

More on Marketing and Sales:
Methods, Models and Theories
Discussion Topics
topic Implementation of Marketing Strategy
topic Marketing Plan - Key Elements?
topic Strategic Marketing versus Marketing Strategy?
topic The Future of Marketing
topic Why is Marketing Hard? 50 Reasons
topic What is Marketing? (Kotler)
topic Are Monopoly Industries Unaffected by Marketing?
topic Marketing a Company in Decline
topic Common Marketing Strategy Mistakes?
topic Effect of Culture on Marketing Plan
topic Strategic vs Operational Marketing
topic What is Green Marketing? Definitions
topic Do Big Companies Depend Too Much on Marketing, Finance, Lobbying and Tax Rules?
👀Marketing Ethics
🔥 Authentic and Transparent Marketing
topic Tips for Preparing a Business Plan
topic Radical Marketing Approach
topic The Role and Value of the Marketing Function
topic Marketing Communications
topic Signs of Marketing Weaknesses
topic Is Marketing Management an Art or a Science?
topic What is More Important? Sales Volume or After Sales Service?
topic Marketing Tactics Must be Dynamic
topic What is Social Media Marketing?
topic From a Sales-driven Into a Marketing-driven Company
topic Holistic Marketing
topic What is Lean Marketing? Definitions
topic What is Neuromarketing? Definitions
topic Emergence and Acceleration of the Marketing Profession
topic Hard and Soft Marketing Styles 😜
topic Impact of Internet on Marketing
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