Marketing Ethics are Forgotten

Marketing > Best Practices Premium

Marketing Ethics are Forgotten
Everest Turyahikayo, Manager, Uganda

Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics.
I have seen brewery companies encouraging people to take alcoholic drinks for a great night and a nice morning. But whoever drinks them ends up with a hangover!
In developing countries where second hand products have flooded markets, it is common for products to be dubbed by sellers into buying a used product e.g. an electrical appliance which is non functional. Surprisingly, the population accepts it as the normal thing.
Marketing should be highly ethical and professional no matter the kind of product being sold and where it is being sold.
Sellers ought to know that a satisfied customer will market their products at no fee. When you buy a nice suite there are many of your friends likely to ask you where you bought it from so that they buy from the same shop. You indirectly market the selle... Register

Marketing EthicsSign up
Tony Bottiglieri, Teacher, United Kingdom
We seem to consider the value of marketing as alig...

Marketing EthicsSign up
Shaan Quadri, Manager, Pakistan
There are a lot of things in product categories th...

Marketing Ethics: Always do What's RightSign up
Wanda Selzer, Entrepreneur, United States
When you do things right and ethically it is alway...

Marketing Ethics and TaboosSign up
Dr.Abu-Gieseisa, Consultant, Sudan
In marketing activities, marketing ethics is conce...

Whose Marketing Ethics?Sign up
Jaap de Jonge, Editor, Netherlands
@Dr. Abu-Gieseisa

Marketing Ethics: How Marketers are not Being EthicalSign up
Dennis K Chapoto, Student (MBA), Zimbabwe
Marketing ethics is not just telling the truth to ...


  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

More on Marketing


Best Practices
Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 22-3-2018. All names of their owners.