Marketing Ethics are Forgotten

Marketing

 

Next Topic

Marketing > Best Practices > Marketing Ethics are Forgotten

Marketing Ethics are Forgotten
Everest Turyahikayo, Manager, Uganda, Member
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics. I have seen brewery companies encouraging people to take alcoholic drinks for a great night and a nice morning. But whoever drinks them ends up with a hangover! In developing countries where second hand products have flooded markets, it is common for products to be dubbed by sellers into buying a used product e.g. an electrical appliance which is non functional. Surprisingly, the population accepts it as the normal thing. Marketing should be highly ethical and professional no matter the kind of product being sold and where it is being sold. Sellers ought to know that a satisfied customer will market their products at no fee. When you buy a nice suite there are many of your friends likely to ask you where you bought it from so that they buy from the same shop. You indirectly market the seller's product buy referring to h (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Marketing Ethics
Tony Bottiglieri, Teacher, United Kingdom, Member
  (...)

  Marketing Ethics
Shaan Quadri, Manager, Pakistan, Member
  (...)

  Marketing Ethics: Always do What's Right
Wanda Selzer, Entrepreneur, United States, Member
  (...)

  Marketing Ethics and Taboos
Dr.Abu-Gieseisa, Consultant, Sudan, Member
  (...)

  Whose Marketing Ethics?
Jaap de Jonge, Editor, Netherlands
  (...)

  Marketing Ethics: How Marketers are not Being Ethical
Dennis K Chapoto, Student (MBA), Zimbabwe, Member
  (...)

   
Marketing
Forum
Product Mix and Pricing
Holistic Marketing
🔥Marketing Innovation: Innovative Marketing Approaches
Best Practices
🥇Marketing Implementation
🥈Marketing plan - Key elements?
🥉Strategic Marketing versus Marketing Strategy?
The Future of Marketing
What is Marketing? (Kotler)
Are Monopoly Industries Unaffected by Marketing?
Why is Marketing Hard?
Marketing a Company in Decline
Common Marketing Strategy Mistakes?
Effect of Culture on Marketing Plan
Strategic vs Operational Marketing
What is Green Marketing? Definitions
The Study of Consumer Behaviour
Effect of Culture on Market Plan
Marketing Ethics are Forgotten
Tips for Preparing a Business Plan
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
Radical Marketing Approach
Marketing Communications as the Nerve of Marketing
Marketing Weaknesses
Is Marketing Management an Art or a Science?
Starting a new plant in Romania
What is More Important in Marketing? Sales Volume or After Sales Service?
Marketing Strategy Must be Dynamic
What is Social Media Marketing?
Change your Company from Sales Driven into Marketing Driven
What is Lean Marketing? Definitions
What is Neural Marketing? Definitions
Emergence and Acceleration of the Marketing Profession
Hard and Soft Marketing Styles... :-)
Impact of Internet on Marketing
How to Attract Companies for a Marketing Firm?
PITA Measurement model?
Product Hierarchy
Six Deadly Small Business Marketing Mistakes
Consumer Buying Process
I Love Marketing. Marketing is to love
Linking Consumer behaviour with Marketing
What is B2B? Precise Definition of B2B
International Marketing


Marketing

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 10-7-2020. All names of their owners.