Marketing Ethics




Marketing and Sales

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Everest Turyahikayo
Manager, Uganda

Marketing Ethics

Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics.
I have seen brewery companies encouraging people to take alcoholic drinks for a great night and a nice morning. But whoever drinks them ends up with a hangover!
In developing countries where second hand products have flooded markets, it is common for products to be dubbed by sellers into buying a used product e.g. an electrical appliance which is non functional. Surprisingly, the population accepts it as the normal thing.
Marketing should be highly ethical and professional no matter the kind of product being sold and where it is being sold.
Sellers ought to know that a satisfied customer will market their products at no fee. When you buy a nice suite there are many of your friends likely to ask you where you bought it from so that they buy from the same shop. You indirectly market the seller's product buy referring to him buyers.
 

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1
Tony Bottiglieri
Teacher, United Kingdom
 

Marketing Ethics

We seem to consider the value of marketing as aligned with the corporate goal of developing brand lo... Sign up

 
2
Shaan Quadri
Manager, Pakistan
 

Marketing Ethics

There are a lot of things in product categories that are well-known. Alcoholic drinks have always be... Sign up

 
2
Wanda Selzer
Entrepreneur, United States
 

Marketing Ethics: Always do What's Right

When you do things right and ethically it is always best. What you sow you reap. It is so sad when i... Sign up

 
2
Dr.Abu-Gieseisa
Consultant, Sudan
 

Marketing Ethics and Taboos

In marketing activities, marketing ethics is concerned with the values and practice of marketers as ... Sign up

 
2
Jaap de Jonge
Editor, Netherlands
 

Whose Marketing Ethics?

@Dr. Abu-Gieseisa: you are correct to mention there is more than one entity involved with marketing ... Sign up

 
0
Dennis K Chapoto
Student (MBA), Zimbabwe
 

Marketing Ethics: How Marketers are not Being Ethical

Marketing ethics is not just telling the truth to a client but also selling products and services th... Sign up

   

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