Marketing Ethics

Marketing and Sales

Everest Turyahikayo
Manager, Uganda

Marketing Ethics

Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics.
I have seen brewery companies encouraging people to take alcoholic drinks for a great night and a nice morning. But whoever drinks them ends up with a hangover!
In developing countries where second hand products have flooded markets, it is common for products to be dubbed by sellers into buying a used product e.g. an electrical appliance which is non functional. Surprisingly, the population accepts it as the normal thing.
Marketing should be highly ethical and professional no matter the kind of product being sold and where it is being sold.
Sellers ought to know that a satisfied customer will market their products at no fee. When you buy a nice suite there are many of your friends likely to ask you where you bought it from so that they buy from the same shop. You indirectly market the seller's product buy referring to him buyers.

  Tony Bottiglieri
Teacher, United Kingdom

Marketing Ethics

We seem to consider the value of marketing as aligned with the corporate goal of developing brand loyalty. An ethical stance is in my opinion the right way to go, for example we have an obligation not...

  Shaan Quadri
Manager, Pakistan

Marketing Ethics

There are a lot of things in product categories that are well-known. Alcoholic drinks have always been an occasion-enhancer or a celebratory product. Their marketing message is quite relevant this way...

  Wanda Selzer
Entrepreneur, United States

Marketing Ethics: Always do What's Right

When you do things right and ethically it is always best. What you sow you reap. It is so sad when it seems like someones getting away with something. We just need to remember you are better off doing...

Consultant, Sudan

Marketing Ethics and Taboos

In marketing activities, marketing ethics is concerned with the values and practice of marketers as well as the concerns and values of society. The main consideration should be to societal value, and...

  Jaap de Jonge
Editor, Netherlands

Whose Marketing Ethics?

@Dr. Abu-Gieseisa: you are correct to mention there is more than one entity involved with marketing ethics (the marketing manager and society). There is also a 3rd party involved: the company of the ...

  Dennis K Chapoto
Student (MBA), Zimbabwe

Marketing Ethics: How Marketers are not Being Ethical

Marketing ethics is not just telling the truth to a client but also selling products and services that are not harmful to people. Marketing is not just about having high sales and profits, but the eff...


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Marketing and Sales

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