Marketing Ethics are Forgotten


 
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Marketing Ethics are Forgotten
Everest Turyahikayo, Manager, Uganda, Member
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics.
I have seen brewery companies encouraging people to take alcoholic drinks for a great night and a nice morning. But whoever drinks them ends up with a hangover!
In developing countries where second hand products have flooded markets, it is common for products to be dubbed by sellers into buying a used product e.g. an electrical appliance which is non functional. Surprisingly, the population accepts it as the normal thing.
Marketing should be highly ethical and professional no matter the kind of product being sold and where it is being sold.
Sellers ought to know that a satisfied customer will market their products at no fee. When you buy a nice suite there are many of your friends likely to ask you where you bought it from so that they buy from the same shop. You indirectly market the selle...Register
 

 
Marketing Ethics
Tony Bottiglieri, Teacher, United Kingdom, Member
We seem to consider the value of marketing as aligned with the corporate goal of developing brand loyalty. An ethical stance is in my opinion the righ...
 

 
Marketing Ethics
Shaan Quadri, Manager, Pakistan, Member
There are a lot of things in product categories that are well-known. Alcoholic drinks have always been an occasion-enhancer or a celebratory product. ...
 

 
Marketing Ethics: Always do What's Right
Wanda Selzer, Entrepreneur, United States, Member
When you do things right and ethically it is always best. What you sow you reap. It is so sad when it seems like someones getting away with something....
 

 
Marketing Ethics and Taboos
Dr.Abu-Gieseisa, Consultant, Sudan, Member
In marketing activities, marketing ethics is concerned with the values and practice of marketers as well as the concerns and values of socie...
 

 
Whose Marketing Ethics?
Jaap de Jonge, CEO, Netherlands, Editor
@Dr. Abu-Gieseisa: you are correct to mention there is more than one entity involved with marketing ethics (the mar...
 

 
Marketing Ethics: How Marketers are not Being Ethical
Dennis K Chapoto, Student (MBA), Zimbabwe, Member
Marketing ethics is not just telling the truth to a client but also selling products and services that are not harmful to people. Marketing is not jus...
 

 
 



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