Radical Marketing Core Group
R. Mallory Starr, Member
Your comment titled radical marketing caught my attention especially. To implement a marketing program and achieve objectives -- certainly the CEO or top level executives as involved sponsors helps.
What I also think that makes it go well is getting a core group
dedicated to the task. The core group's enthusiasm can spread
provided it is aligned, goals are clear as are action steps re who does what are specific. But expect no immediate miracles and watch for long term trends.