Marketing a Holistic Approach

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Marketing a Holistic Approach
Jacob Andrews, Manager, United Arab Emirates

Marketing doesn’t have a constant definition. It evolves with its environment. Marketing is very diverse and can have many definitions. In general marketing is a subset of organization strategy.
The ultimate aim or objective of marketing is to know your market to adapt yourself and interact with it more efficiently.
This will be achieves through research marketing (surveys), strategic marketing (positioning) and operational marketing (execution).



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