International Marketing
moyo, Student (MBA), Zimbabwe
To what extent should governments control industry and other factors of production in order to promote international business growth.
Government Should Not Control but Facilitate Businesses Khalil Ahmed Arbi, Consultant, Pakistan Government should not at all control the international business. It should only facilitate business firms to engage in international business.
International Marketing Dr.Abu-Gieseisa, Consultant, Sudan Indeed it is not the role of the government. International marketers have the integrative role. For example the international marketer must plan and control carefully to maximizing the integration in the global marketing programs, while minimizing the cost of adapting to each foreign market.
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