International Marketing Rumbidzai Moyo, Manager, Zimbabwe, Member To what extent should governments control industry and other factors of production in order to promote international business growth. (...) Read more? Sign up for free
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Dr.Abu-Gieseisa, Consultant, Sudan, Member Indeed it is not the role of the government. International marketers have the integrative role. For example the international marketer must plan and control carefully to maximizing the integration in the global marketing programs, while minimizing the cost of adapting to each foreign market.