International Marketing

Government Should Not Control but Facilitate Businesses
Khalil Ahmed Arbi, Consultant, Pakistan, Member
Government should not at all control the international business. It should only facilitate business firms to engage in international business.

International Marketing
Dr.Abu-Gieseisa, Consultant, Sudan, Member
Indeed it is not the role of the government. International marketers have the integrative role. For example the international marketer must plan and control carefully to maximizing the integration in the global marketing programs, while minimizing the cost of adapting to each foreign market.