International Marketing

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Rumbidzai Moyo
Manager, Zimbabwe

International Marketing

To what extent should governments control industry and other factors of production in order to promote international business growth.

  Khalil Ahmed Arbi
Consultant, Pakistan
 

Government Should Not Control but Facilitate Businesses

Government should not at all control the international business. It should only facilitate business firms to engage in international business.

  Dr.Abu-Gieseisa
Consultant, Sudan
 

International Marketing

Indeed it is not the role of the government. International marketers have the integrative role. For example the international marketer must plan and control carefully to maximizing the integration in the global marketing programs, while minimizing the cost of adapting to each foreign market.

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