What is Social Media Marketing?

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What is Social Media Marketing?
Idris Seri, Member
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketing or is it just a new concept and related to web technology.

Social Media Marketing
Sandy Andrew, Member
I'm involved in post-graduate marketing internships - we offer real time work experience between students graduating and entering the workplace (the 'experience gap') and I can tell you Idris, the brilliant young South African minds in my classes - although from disadvantaged backgrounds - are totally au fait with social media, and consider it the first line of marketing.
I encourage learning the old tried and tested ways, but I have had to start my own journey of discovery into the world of instant reactions! I think it's vital, although I still feel it will take a while before it takes over completely.

Social Media Marketing
Efthymios Constantinides, Member
It is a new strategy of marketing since the market power in now in the hands of the customer.
Old, traditional mass media and push marketing does not work so good any more and businesses have to device new strategies to deal with the empowered customer who operates in global markets.
In the University of Twente we have done quite some reseach in this area, see also the New DNA of Marketing of the University of Southampton.

Social Media Marketing
It's a media tool which refers to the process of promoting business or websites through social media channels. It is a powerful marketing medium that is defining the way people are communicating.
It is one of the significant low-cost promotional methods that provide businesses large numbers of links and huge amounts of traffic.

Social Media Marketing
Vanita S Bodke, Member
Its a concept which now is optimised by Google, Facebook and other sites effectively. Its an important tool as the reach is vast and is not limited to certain demographics.

The Longtail
Emile Claude Angie, Member
Hey Idris, I would recommend you read the works of Chris Anderson titled 'Long Tail, The, Why the Future of Business is Selling Less of More'.

Social Media Marketing
Hi guys, social media marketing is all about promoting your products on different social and professional networking sites. You need to create content that attracts attention and encourages readers to share it with their social networks.
Most important is that you need to update your service/product features from time to time, so that it can appear maximum in search related to that product/service category.

Social Media Marketing
Mircea Mitrutiu, Member
The future of marketing is online and social media marketing. It is about user generated content, smart mobs, constituent and client relationship management and collective knowledge.
Building virtual communities, sharing information, testing messages, micro-marketing to segmented data bases of customers and 1 to 1 personalized marketing.
Information technology brings new tools, but it's up to the marketing expert to integrate them in his marketing strategy and vision.

What is Social Media Marketing?
MANISH, Member
In my view, social media marketing means promotion of your product / service by the use of socia media like Facebook, Orkut, Twitter...
And also to get feedback from customers through such social networking sites.


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