What is Marketing? (Kotler)


 
营销 > 最佳实践 登入

What is Marketing? (Kotler)
Steven
"It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
 

 
AMA definition of marketing
Pete
"The American Marketing Association gives the following definition of marketing: Marketing is the activity, set of institutions, and processes for c。。。
 

 



















 



营销

论坛

最佳实践
  • What is Marketing? (Kotler)



关于12manage | 广告服务 | 链接到我们/引用我们 | 隐私 | 建议 | 服务条款
© 2018 12manage - The Executive Fast Track. V14.1 - 最后更新:18-10-2018。所有名称™它们的主人的。