What is Marketing? (Kotler)


 
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What is Marketing? (Kotler)
Steven,美国
"It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
 

 
AMA definition of marketing
Pete,美国
"The American Marketing Association gives the following definition of marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. So even AMA missed the point by Kotler, since their definition starts with creating the offerings, not with understanding the needs..."
 

 











 

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