Hard and Soft Marketing Styles... :-)

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GS RADJOU
CEO, France

Hard and Soft Marketing Styles... :-)

These are the various styles of a marketer:
  • Hard style: tells he is going to take your money.
  • Soft style: does not tell he is going to take your money, but at the end he is taking it.
  • In between: contractual agreement: you are obliged to give him your money.

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