Marketing a Company in Decline

Marketing a Company in Decline
Yaser Riaz, Manager, Pakistan, Member

Well Liz, first and foremost you need to be convinced that your product is actually good and of course for that you need to understand it well...
I guess you can start by learning about the product you want to sell. Once you are convinced of its quality you will automatically get a lot of ways and means to marketing it.
Perhaps you come across a case in your childhood when you liked a particular flavor or brand of an ice cream or certain movie. You would automatically discuss and recommend it to others and your mere enthusiasm would make others try it.
Drawing comparisons & highlighting advantages in any medium (newspaper, television, handouts) is of course the most common way, but to me lacks the enthusiasm of selling what you believe in.

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