Marketing a Company in Decline


 
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Marketing a Company in Decline
Liz Mushonga, Project Manager, Zimbabwe, Member
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production stage....Register
 

 
Marketing a Company in Decline
Yaser Riaz, Manager, Pakistan, Member
Well Liz, first and foremost you need to be convinced that your product is actually good and of course for that you need to understand it well...
...
 

 
Marketing a Company in Decline
Jaap de Jonge, CEO, Netherlands, Editor
You could take a look for ideas at our pages Opinion Leaders,
 

 
Marketing a Company in Decline That Produces Quality Products
isaiah, Accountant, Kenya, Member
Liz is here raising a pertinent question. Here are key points to consider:
What is the main cause of the company decline, is it a general ...
 

 
Marketing a Company in Decline
Silent Kamambo, Manager, Zimbabwe, Member
Liz, all you need is look at your company from now going backwards to 5-10 years. Check your market share and compare to the current competition in th...
 

 
Marketing a Company in Decline: SWOT
isaiah, Accountant, Kenya, Member
Conducting a SWOT analysis and a response package can produce success. If the decline is associated with competition then reference to Michael ...
 

 
Marketing in Company in Decline
SANAJI, Teacher, Indonesia, Member
I agree with Isaiah from Kenya. The first thing we must know is: what caused the company decline? Is it caused by downturn of macroeconomic or ...
 

 
Marketing a Company in Decline
JAMES BENEDICTUS OFIRI-ATUAHENE, MARKETING, Ghana, Member
A thorough research has to be conducted from both the customers (outside) and employees (inside).
For example all the employees should agr...
 

 
Marketing Company in Decline
Manish
I am very much agree with Isaiah & Sanaji.
Also their is the need to research on what marketing communication medium and strategy the comp...
 

 
Marketing Company in Decline
maqbool laghari, Manager, Pakistan, Member
Dear Liz, sales may decline for many reasons, including technological advances, shifts in consumer tastes and increased competition.
Carrying a <...
 

 
Marketing a Company in Decline
john henry smith, Consultant, United States, Member
I agree with most of the posted comments, but I did not see where anyone suggested you contact and survey your customer base, existing and especial...
 

 
Reasons for Companies to Decline
Verbeeck
Liz, you received already a lot of good input to your question.
Somebody said "there are a lot of reasons why a company declines".
- ...
 

 
Marketing a Company in Decline
mashoko mparaganda, Accountant, Zimbabwe, Member
Liz I think the best is to see if the market still needs your product. Sometimes the product your company is producing is good in terms of qual...
 

 
Understanding Why a Product is Declining
MOSES OGOLA OCHWO, Student (Other), Uganda, Member
Hi Liz, I guess you are now awash with ideas... Here are a few moreL:
- Marketing is all about satisfying a need; if your product is declining it...
 

 
 



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