Marketing a Company in Decline

      
			              Best Practices
			            
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		            		Liz Mushonga, Zimbabwe
			            
Marketing a Company in Decline

	          		How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production stage.
				      
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						            	Yaser Riaz
Manager, Pakistan
												
				                Marketing a Company in Decline

													Well Liz, first and foremost you need to be convinced that your product is actually good and of course for that you need to understand it well...

I guess you can start by learning about the product you want to sell. Once you are convinced of its quality you will automatically get a lot of ways and means to marketing it.

Perhaps you come across a case in your childhood when you liked a particular flavor or brand of an ice cream or certain movie. You would automatically discuss and recommend it to others and your mere enthusiasm would make others try it.

Drawing comparisons & highlighting advantages in any medium (newspaper, television, handouts) is of course the most common way, but to me lacks the enthusiasm of selling what you believe in.
				                
										              2

						            	Jaap de Jonge
Editor, Netherlands
												
				                Marketing a Company in Decline

													You could take a look for ideas at our pages Opinion Leaders, Word of Mouth Marketing and Persuation...
				              
										              2

						            	isaiah
Accountant, Kenya
												
				                Marketing a Company in Decline That Produces Quality Products

													Liz is here raising a pertinent question. Here are key points to consider:
What is the main cause o...
				              
										              1

						            	Silent Kamambo
Manager, Zimbabwe
												
				                Marketing a Company in Decline

													Liz, all you need is look at your company from now going backwards to 5-10 years. Check your market ...
				              
										              2

						            	isaiah
Accountant, Kenya
												
				                Marketing a Company in Decline: SWOT

													Conducting a SWOT analysis and a response package can produce success. If the decline is associated ...
				              
										              2

						            	SANAJI
Teacher, Indonesia
												
				                Marketing in Company in Decline

													I agree with Isaiah from Kenya. The first thing we must know is: what caused the company decline? Is...
				              
										              0

						            	JAMES BENEDICTUS OFIRI-ATUAHENE
MARKETING, Ghana
												
				                Marketing a Company in Decline

													A thorough research has to be conducted from both the customers (outside) and employees (inside).
F...
				              
										              0

						            	Manish , India
												
				                Marketing Company in Decline

													I am very much agree with Isaiah & Sanaji.
Also their is the need to research on what marketing com...
				              
										              4

						            	maqbool laghari
Manager, Pakistan
												
				                Marketing Company in Decline

													Dear Liz, sales may decline for many reasons, including technological advances, shifts in consumer t...
				              
										              2

						            	john henry smith
Consultant, United States
												
				                Marketing a Company in Decline

													I agree with most of the posted comments, but I did not see where anyone suggested you contact and s...
				              
										              2

						            	Verbeeck, Belgium
												
				                Reasons for Companies to Decline

													Liz, you received already a lot of good input to your question.
Somebody said "there are a lot of r...
				              
										              0

						            	mashoko mparaganda
Accountant, Zimbabwe
												
				                Marketing a Company in Decline

													Liz I think the best is to see if the market still needs your product. Sometimes the product your co...
				              
										              1

						            	MOSES OGOLA OCHWO
Student (Other), Uganda
												
				                Understanding Why a Product is Declining

													Hi Liz, I guess you are now awash with ideas... Here are a few moreL:
- Marketing is all about sati...
				              
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