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Liz Mushonga
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Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production stage.
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Yaser Riaz
Manager, Pakistan
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Marketing a Company in Decline
Well Liz, first and foremost you need to be convinced that your product is actually good and of course for that you need to understand it well...
I guess you can start by learning about the product you want to sell. Once you are convinced of its quality you will automatically get a lot of ways and means to marketing it.
Perhaps you come across a case in your childhood when you liked a particular flavor or brand of an ice cream or certain movie. You would automatically discuss and recommend it to others and your mere enthusiasm would make others try it.
Drawing comparisons & highlighting advantages in any medium (newspaper, television, handouts) is of course the most common way, but to me lacks the enthusiasm of selling what you believe in.
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Jaap de Jonge
Editor, Netherlands
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Marketing a Company in Decline
You could take a look for ideas at our pages Opini (...)
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isaiah
Accountant, Kenya
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Marketing a Company in Decline That Produces Quality Products
Liz is here raising a pertinent question. Here are (...)
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Silent Kamambo
Manager, Zimbabwe
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Marketing a Company in Decline
Liz, all you need is look at your company from now (...)
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isaiah
Accountant, Kenya
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Marketing a Company in Decline: SWOT
Conducting a SWOT analysis and a response package (...)
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SANAJI
Teacher, Indonesia
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Marketing in Company in Decline
I agree with Isaiah from Kenya. The first thing we (...)
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JAMES BENEDICTUS OFIRI-ATUAHENE
MARKETING, Ghana
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Marketing a Company in Decline
A thorough research has to be conducted from both (...)
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Manish
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Marketing Company in Decline
I am very much agree with Isaiah & Sanaji.
Also t (...)
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maqbool laghari
Manager, Pakistan
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Marketing Company in Decline
Dear Liz, sales may decline for many reasons, incl (...)
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john henry smith
Consultant, United States
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Marketing a Company in Decline
I agree with most of the posted comments, but I di (...)
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Verbeeck
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Reasons for Companies to Decline
Liz, you received already a lot of good input to y (...)
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mashoko mparaganda
Accountant, Zimbabwe
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Marketing a Company in Decline
Liz I think the best is to see if the market still (...)
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MOSES OGOLA OCHWO
Student (Other), Uganda
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Understanding Why a Product is Declining
Hi Liz, I guess you are now awash with ideas... He (...)
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