Marketing a Company in Decline




Marketing and Sales

Best Practices
34
Liz Mushonga, Zimbabwe

Marketing a Company in Decline

How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production stage.
 

Rating

 
1
Yaser Riaz
Manager, Pakistan
 

Marketing a Company in Decline

Well Liz, first and foremost you need to be convinced that your product is actually good and of course for that you need to understand it well...
I guess you can start by learning about the product you want to sell. Once you are convinced of its quality you will automatically get a lot of ways and means to marketing it.
Perhaps you come across a case in your childhood when you liked a particular flavor or brand of an ice cream or certain movie. You would automatically discuss and recommend it to others and your mere enthusiasm would make others try it.
Drawing comparisons & highlighting advantages in any medium (newspaper, television, handouts) is of course the most common way, but to me lacks the enthusiasm of selling what you believe in.

 
2
Jaap de Jonge
Editor, Netherlands
 

Marketing a Company in Decline

You could take a look for ideas at our pages Opinion Leaders, Word of Mouth Marketing and Persuation...

 
2
isaiah
Accountant, Kenya
 

Marketing a Company in Decline That Produces Quality Products

Liz is here raising a pertinent question. Here are key points to consider: What is the main cause o...

 
1
Silent Kamambo
Manager, Zimbabwe
 

Marketing a Company in Decline

Liz, all you need is look at your company from now going backwards to 5-10 years. Check your market ...

 
2
isaiah
Accountant, Kenya
 

Marketing a Company in Decline: SWOT

Conducting a SWOT analysis and a response package can produce success. If the decline is associated ...

 
2
SANAJI
Teacher, Indonesia
 

Marketing in Company in Decline

I agree with Isaiah from Kenya. The first thing we must know is: what caused the company decline? Is...

 
0
JAMES BENEDICTUS OFIRI-ATUAHENE
MARKETING, Ghana
 

Marketing a Company in Decline

A thorough research has to be conducted from both the customers (outside) and employees (inside). F...

 
0
Manish , India
 

Marketing Company in Decline

I am very much agree with Isaiah & Sanaji. Also their is the need to research on what marketing com...

 
4
maqbool laghari
Manager, Pakistan
 

Marketing Company in Decline

Dear Liz, sales may decline for many reasons, including technological advances, shifts in consumer t...

 
2
john henry smith
Consultant, United States
 

Marketing a Company in Decline

I agree with most of the posted comments, but I did not see where anyone suggested you contact and s...

 
2
Verbeeck, Belgium
 

Reasons for Companies to Decline

Liz, you received already a lot of good input to your question. Somebody said "there are a lot of r...

 
0
mashoko mparaganda
Accountant, Zimbabwe
 

Marketing a Company in Decline

Liz I think the best is to see if the market still needs your product. Sometimes the product your co...

 
1
MOSES OGOLA OCHWO
Student (Other), Uganda
 

Understanding Why a Product is Declining

Hi Liz, I guess you are now awash with ideas... Here are a few moreL: - Marketing is all about sati...

   

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