Marketing a Company in Decline

Marketing and Sales


Best Practices
Liz Mushonga, Zimbabwe

Marketing a Company in Decline

How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production stage.


Yaser Riaz
Manager, Pakistan

Marketing a Company in Decline

Well Liz, first and foremost you need to be convinced that your product is actually good and of course for that you need to understand it well...
I guess you can start by learning about the product you want to sell. Once you are convinced of its quality you will automatically get a lot of ways and means to marketing it.
Perhaps you come across a case in your childhood when you liked a particular flavor or brand of an ice cream or certain movie. You would automatically discuss and recommend it to others and your mere enthusiasm would make others try it.
Drawing comparisons & highlighting advantages in any medium (newspaper, television, handouts) is of course the most common way, but to me lacks the enthusiasm of selling what you believe in.

Jaap de Jonge
Editor, Netherlands

Marketing a Company in Decline

You could take a look for ideas at our pages Opinion Leaders, Word of Mouth Marketing and Persuation... Sign up

Accountant, Kenya

Marketing a Company in Decline That Produces Quality Products

Liz is here raising a pertinent question. Here are key points to consider: What is the main cause o... Sign up

Silent Kamambo
Manager, Zimbabwe

Marketing a Company in Decline

Liz, all you need is look at your company from now going backwards to 5-10 years. Check your market ... Sign up

Accountant, Kenya

Marketing a Company in Decline: SWOT

Conducting a SWOT analysis and a response package can produce success. If the decline is associated ... Sign up

Teacher, Indonesia

Marketing in Company in Decline

I agree with Isaiah from Kenya. The first thing we must know is: what caused the company decline? Is... Sign up


Marketing a Company in Decline

A thorough research has to be conducted from both the customers (outside) and employees (inside). F... Sign up

Manish , India

Marketing Company in Decline

I am very much agree with Isaiah & Sanaji. Also their is the need to research on what marketing com... Sign up

maqbool laghari
Manager, Pakistan

Marketing Company in Decline

Dear Liz, sales may decline for many reasons, including technological advances, shifts in consumer t... Sign up

john henry smith
Consultant, United States

Marketing a Company in Decline

I agree with most of the posted comments, but I did not see where anyone suggested you contact and s... Sign up

Verbeeck, Belgium

Reasons for Companies to Decline

Liz, you received already a lot of good input to your question. Somebody said "there are a lot of r... Sign up

mashoko mparaganda
Accountant, Zimbabwe

Marketing a Company in Decline

Liz I think the best is to see if the market still needs your product. Sometimes the product your co... Sign up

Student (Other), Uganda

Understanding Why a Product is Declining

Hi Liz, I guess you are now awash with ideas... Here are a few moreL: - Marketing is all about sati... Sign up


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