All about Marketing
Learn from colleagues and experts
Join now. Completely free.
Log in
In the best practices section you will find the best forum discussions within this knowledge area.
|
Marketing a Company in Decline
Liz Mushonga, Project Manager, Zimbabwe, Member
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production stage....
|
|
| |
|
Marketing a Company in Decline
Yaser Riaz, Manager, Pakistan, Member Well Liz, first and foremost you need to be convinced that your product is actually good and of course for that you need to understand it well...
...
|
|
| |
|
Marketing a Company in Decline
Silent Kamambo, Manager, Zimbabwe, Member Liz, all you need is look at your company from now going backwards to 5-10 years. Check your market share and compare to the current competition in th...
|
|
| |
|
Marketing a Company in Decline: SWOT
isaiah, Accountant, Kenya, Member Conducting a SWOT analysis and a response package can produce success. If the decline is associated with competition then reference to Michael ...
|
|
| |
|
Marketing in Company in Decline
SANAJI, Teacher, Indonesia, Member I agree with Isaiah from Kenya. The first thing we must know is: what caused the company decline? Is it caused by downturn of macroeconomic or ...
|
|
| |
|
Marketing a Company in Decline
JAMES BENEDICTUS OFIRI-ATUAHENE, MARKETING, Ghana, Member A thorough research has to be conducted from both the customers (outside) and employees (inside).
For example all the employees should agr...
|
|
| |
|
Marketing Company in Decline
Manish I am very much agree with Isaiah & Sanaji.
Also their is the need to research on what marketing communication medium and strategy the comp...
|
|
| |
|
Marketing Company in Decline
maqbool laghari, Manager, Pakistan, Member Dear Liz, sales may decline for many reasons, including technological advances, shifts in consumer tastes and increased competition.
Carrying a <...
|
|
| |
|
Marketing a Company in Decline
john henry smith, Consultant, United States, Member I agree with most of the posted comments, but I did not see where anyone suggested you contact and survey your customer base, existing and especial...
|
|
| |
|
Reasons for Companies to Decline
Verbeeck Liz, you received already a lot of good input to your question.
Somebody said " there are a lot of reasons why a company declines".
- ...
|
|
| |
|
Marketing a Company in Decline
mashoko mparaganda, Accountant, Zimbabwe, Member Liz I think the best is to see if the market still needs your product. Sometimes the product your company is producing is good in terms of qual...
|
|
| |
|
Understanding Why a Product is Declining
MOSES OGOLA OCHWO, Student (Other), Uganda, Member Hi Liz, I guess you are now awash with ideas... Here are a few moreL:
- Marketing is all about satisfying a need; if your product is declining it...
|
|
|
