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bright tiki, Business School Marketer, Zimbabwe
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Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards a purchase. Culture moulds one's behaviour. (...) Read more? Sign up for free
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robin, Student (MBA), India
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Culture Matters
Rightly said because we grow up in a family, society. Whatever we see since our childhood we inculcate those in our values, belief etc. And we handover these things to our successors. For example, South Indian people prefer coconut oil over mustard oil.
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Bernadette
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Effect of Culture on Market Plan
Different cultures will have an effect on the marketing strategies and the budget in the marketing plan.
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Dr.Abu-Gieseisa, Consultant, Sudan
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The Element of Culture and Adapting to Cultural Differences
Review the work of Philip Harris & Moran, the authors of Managing Culture Differences (1987). They gave some ideas to reduce the tension of of cultural upset, especially when faced by marketers, and in its blockage process of the culture, when it comes to mould an influence the marketing plan.
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