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Effect of Culture on Market Plan
bright tiki, Business School Marketer, Zimbabwe, Member
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards a purchase. Culture moulds one's behaviour.
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Culture Matters
robin, Student (MBA), India, Member Rightly said because we grow up in a family, society. Whatever we see since our childhood we inculcate those in our values, belief etc. And we handover these things to our successors. For example, South Indian people prefer coconut oil over mustard oil.
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