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Effect of Culture on Market Plan
bright tiki, Member
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards a purchase. Culture moulds one's behaviour.
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Culture Mattersrobin, Member Rightly said because we grow up in a family, society. Whatever we see since our childhood we inculcate those in our values, belief etc. And we handover these things to our successors. For example, South Indian people prefer coconut oil over mustard oil. |
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The Element of Culture and Adapting to Cultural DifferencesDr.Abu-Gieseisa, Member Review the work of Philip Harris & Moran, the authors of Managing Culture Differences (1987). They gave some ideas to reduce the tension of of cultural upset, especially when faced by marketers, and in its blockage process of the culture, when it comes to mould an influence the marketing plan. |
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