Effect of Culture on Market Plan

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				              Effect of Culture on Market Plan
bright tiki, Business School Marketer, Zimbabwe, Member
				                
				                Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards a purchase. Culture moulds one's behaviour....
				            
				                  			Culture Matters
																
																robin, Student (MBA), India, Member
Rightly said because we grow up in a family, society. Whatever we see since our childhood we inculcate those in our values, belief etc. And we handove...
				                  		
				                  			Effect of Culture on Market Plan
																
																Bernadette, Sales, Kenya, Member
Different cultures will have an effect on the marketing strategies and the budget in the marketing plan....
				                  		
				                  			The Element of Culture and Adapting to Cultural Differences
																
																Dr.Abu-Gieseisa, Consultant, Sudan, Member
Review the work of Philip Harris & Moran, the authors of Managing Culture Differences (1987). They gave some ideas to reduce the tension of of cultura...
				                  		
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