Effect of Culture on Market Plan

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Effect of Culture on Market Plan
bright tiki, Business School Marketer, Zimbabwe, Member
Culture is the foundation of human behaviour. It serves as the benchmark or reference point for one's decision torwards a purchase. Culture moulds one's behaviour....Sign up

Culture Matters
robin, Student (MBA), India, Member
Rightly said because we grow up in a family, society. Whatever we see since our childhood we inculcate those in our values, belief etc. And we handove...Sign up

Effect of Culture on Market Plan
Bernadette, Sales, Kenya, Member
Different cultures will have an effect on the marketing strategies and the budget in the marketing plan....Sign up

The Element of Culture and Adapting to Cultural Differences
Dr.Abu-Gieseisa, Consultant, Sudan, Member
Review the work of Philip Harris & Moran, the authors of Managing Culture Differences (1987). They gave some ideas to reduce the tension of of cultura...Sign up


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