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Are Monopoly Industries Unaffected by Marketing?

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Sandip Pandya, United States

Are Monopoly Industries Unaffected by Marketing?

Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs of the market.
Because the product is in a monopoly market, it's harder to justify the marketing component in the product sale price as are looking into the market size and supply-demand situations.
 

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2
Rumbiey Muchenje
Entrepreneur, China
 

Monopoly Industries are Relatively Unaffected by Marketing

An obvious effect of a monopoly situation (such as in many development countries) is that the marketing and advertising industry slowly become unappreciated. This may affect the investment rates in countries, when an investor wants to pour in resources into a country like that he obviously wants to look at the marketing and advertising area, which in most monopolistic industries not exist.
Another effect is that any multi-national wishing to do business in the country would rather get foreign advertising agencies to work with them, limiting the scope of work for local agencies.
Another effect of industries that are monopolized is that because there is little or no need to market and advertise, the advertising agencies are very limited to fully do what they do best, brand management and development.

 
2
Dr. Sapna Dadwal
Professor, India
 

Monopoly is Affected by Marketing

Monopoly industries ARE affected by marketing to some extent to enhance their market area. If a pr... Sign up

 

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More on Marketing and Sales:
Methods, Models and Theories
Discussion Topics
topic Implementation of Marketing Strategy
topic Marketing Plan - Key Elements?
topic Strategic Marketing versus Marketing Strategy?
topic The Future of Marketing
topic Why is Marketing Hard? 50 Reasons
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topic Marketing a Company in Decline
topic Common Marketing Strategy Mistakes?
topic Effect of Culture on Marketing Plan
topic Strategic vs Operational Marketing
topic What is Green Marketing? Definitions
topic Do Big Companies Depend Too Much on Marketing, Finance, Lobbying and Tax Rules?
topic Marketing Ethics
🔥 Authentic and Transparent Marketing
topic Tips for Preparing a Business Plan
topic Radical Marketing Approach
topic The Role and Value of the Marketing Function
topic Marketing Communications
topic Signs of Marketing Weaknesses
topic Is Marketing Management an Art or a Science?
topic What is More Important? Sales Volume or After Sales Service?
topic Marketing Tactics Must be Dynamic
topic What is Social Media Marketing?
topic From a Sales-driven Into a Marketing-driven Company
topic Holistic Marketing
topic What is Lean Marketing? Definitions
topic What is Neuromarketing? Definitions
topic Emergence and Acceleration of the Marketing Profession
topic Hard and Soft Marketing Styles 😜
topic Impact of Internet on Marketing
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