Are Monopoly Industries Unaffected by Marketing?

Marketing > Best Practices

In the best practices section you will find the best forum discussions within this knowledge area.

Are Monopoly Industries Unaffected by Marketing?
Sandip Pandya
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs of the market.
Because the product is in a monopoly market, it's harder to justify the marketing component in the product sale price as are looking into the market size and supply-demand situations.

Monopoly Industries are Relatively Unaffected by Marketing
Rumbiey Muchenje, Entrepreneur, China, Member
An obvious effect of a monopoly situation (such as in many development countries) is that the marketing and advertising industry slowly become unappre...Sign up

Monopoly is Affected by Marketing
Sapna, Professor, India, Member
Monopoly industries ARE affected by marketing to some extent to enhance their market area.
If a product is new in a monopoly market, then...Sign up


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