Why is Marketing Hard?



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Marketing > Best Practices

Marten van der Zee, Analyst, Netherlands
Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New technologies become available. Rivals also renew their products. 2. Long versus short term focus: On one hand, the satisfaction of current users will be the success of the future. And in times of economic depression managers find it hard to keep their focus on the customers and on the long term. They are more interested in short term financial results. It's not easy for businesses to find a good balance between the short and long term. 3. Size / growth of organisations. For example, imagine a bookstore with an owner who does everything alone, including the contact with customers. His business is growing well and he hires a couple of employees to deal with supplier relations, financial accounting and other things. Not all of these functions have con (...) Read more? Sign up for free

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  Andy Perkins

Marketing is Often Late to the Game

Another reason marketing is hard for organizations (...)

  Barb Reimer, Management Consultant, Canada

Marketing Tools not Well Used and Marketing Requires Different Skills

5. Owners may still limit themselves to the tried (...)

  JC Kennedy, Coach, United States

Marketing vs Advertising

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  Valeria dAndrea, Student (University), Italy

Why Marketing is so Difficult? Theoretical Definition and Real Difficulty

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  Earl Schubert, CEO, United States

Marketing isn't Merely Sales

8. Too many business owners do not understand the (...)

  J S Broca, Teacher, India

Why Marketing is So Difficult ..

There are a variety of reasons: 9. Lack of vision, (...)

  Biryomumaisho Benia, Financial Consultant, Uganda

Why Marketing is Always Challenged

Marketing strategy becomes good when the user (imp (...)

  Tea Tan

Marketing is Challenging Although Difficult

Marketing is no doubt difficult but it is very cha (...)

  Mohamed Makarati, Student (MBA), Georgia


Marketing is hard for medium and small firms becau (...)

  Ashtari, Manager, Iran

The Market is Hard and Many Marketing Methods

Marketing is hard because there are no stable vari (...)

  Mircea Mitrutiu, Business Consultant, Romania

Services Marketing Challenge

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  Leigh Cowan, CEO, Australia

Whay Marketing is Hard (... or Appears to Be)

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  Marlis Krichewsky, HR Consultant, France

Marketing Depends Partly on Storytelling

Beyond the satisfaction of consumer needs, marketi (...)

  rakesh, India

Don't Ever Work Hard...!

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  Kim Konaghyub, Professor, Korea (South)


Marketing is difficult because you need to 23. com (...)

  p.s.ganesh, India

Marketing Difficulties: Delivery

Another marketing challenge: 24. ability of deliv (...)

  ng wan eng, Manager, Malaysia

Marketing is Just Like a Game

Ya, we market something, just before we are about (...)

  Sohaib Alvi, Consultant, Pakistan

Why is Marketing Hard?

25. Jealousy: everyone in the company hates market (...)

  Arif ur Rehman, Professor, Pakistan

Individual Preferences

All marketing, believe it or not, is niche marketi (...)

  Dr. SM Dhume, Professor, India

Marketing is a Philosophical Orientation

Marketing is not about collection of few technique (...)

  aurelian cojocaru

Change Management or Change Marketing?

Once you have drawn, as a product manager, the str (...)

  isaiah, Accountant, Kenya

Marketing is Hard: Environmental Factors

33. The Organic Environment in which marketing is (...)

  Uditha Liyanage

Marketing Duality

34. Not understanding the duality of marketing as (...)

  Masiye Mazaza

Interfacing with Non-Marketing Functions / Departments

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  Sanyambe Obert, Student (MBA), Namibia

Why Marketing is Hard

Marketing is everything about the enterprise. When (...)

  Steve Raybould, Teacher, United Kingdom

Management Self Interest

In my experience, marketing is difficult because t (...)

  Mohan Bhojwani

Marketing is Difficult?

Somewhere in the mass of marketing literature and (...)

  Joseph Soko, Manager, Zambia

Just in Time- Marketing Strategy

In my opinion, one of the most difficult aspect in (...)

  Tony Gyau, Management Consultant, Netherlands

Companies Have Made Marketing Difficult

Marketing has become difficult these days simply b (...)

  Sylvain Desfosses

Respect, Authenticity, Insights and Emotional Connection

When you respect consumers, they respect you. Comp (...)

  sudhakaran, Professor, India

Marketing not for Introverts

42. Marketing is an art and not a science. At the (...)

  Arif ur Rehman, Professor, Pakistan

Marketing Fundamentals

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  Judy Ward, Director, United Kingdom

Marketing is Hard Because..

Especially in industries/companies that have been (...)

  Manish Pandey, Student (MBA), India

Why Marketing is Difficult

Marketing strategies are changing everyday. Today (...)

  Kip Piper

No Defined Value Proposition

Marketing is left to the imagination of the market (...)

  isaiah, Accountant, Kenya

Marketing Versus Selling

Marketing does not necessarily involve product or (...)

  Roger Kennis, Manager, Netherlands

Why Marketing is Hard

Marketing could be very difficult, when 48. intern (...)

  Arif ur Rehman, Professor, Pakistan

MARKETING - the Acronym!

MARKETING entails Meticulous planning based on Aut (...)

  Uditha Liyanage

Why Marketing is Hard

Marketing effectiveness depends on suitable metric (...)

  Albin Xavier, Manager, India

Why is Marketing Difficult?

50. Measuring the impact in a way acceptable to mu (...)

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