Why is Marketing Hard? 50 Reasons
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New technologies become available. Rivals also renew their products.
2. Long versus short term focus: On one hand, the satisfaction of current users will be the success of the future. And in times of economic depression managers find it hard to keep their focus on the customers and on the long term. They are more interested in short term financial results. It's not easy for businesses to find a good balance between the short and long term.
3. Size / growth of organisations. For example, imagine a bookstore with an owner who does everything alone, including the contact with customers. His business is growing well and he hires a couple of employees to deal with supplier relations, financial accounting and other things. Not all of these functions have contact with customers and employees may have different goals besides those of the firm. What can easily happen is that employees forget what the business is really all about: selling books!
Surely there are more reasons... Please add...
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About 12manage | Opinions
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Andy Perkins, USA
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Marketing is Often Late to the Game
Another reason marketing is hard for organizations...
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JC Kennedy, USA
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Marketing vs Advertising
I believe the distinction of marketing and adverti...
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Tea Tan, Singapore
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Marketing is Challenging Although Difficult
Marketing is no doubt difficult but it is very cha...
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aurelian cojocaru, Romania
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Change Management or Change Marketing?
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Uditha Liyanage, Sri Lanka
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Marketing Duality
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Masiye Mazaza, Malawi
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Interfacing with Non-Marketing Functions / Departments
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Sylvain Desfosses, Canada
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Respect, Authenticity, Insights and Emotional Connection
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Uditha Liyanage, Sri Lanka
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Why Marketing is Hard
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