Why is Marketing Hard? 50 Reasons
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New technologies become available. Rivals also renew their products.
2. Long versus short term focus: On one hand, the satisfaction of current users will be the success of the future. And in times of economic depression managers find it hard to keep their focus on the customers and on the long term. They are more interested in short term financial results. It's not easy for businesses to find a good balance between the short and long term.
3. Size / growth of organisations. For example, imagine a bookstore with an owner who does everything alone, including the contact with customers. His business is growing well and he hires a couple of employees to deal with supplier relations, financial accounting and other things. Not all of these functions have contact with customers and employees may have different goals besides those of the firm. What can easily happen is that employees forget what the business is really all about: selling books!
Surely there are more reasons... Please add...
X
Welcome to the Marketing and Sales forum. The topic being discussed here is: "Why is Marketing Hard? 50 Reasons".
Log in
| |
|
|
| |
|
|
0 |
|
Andy Perkins, USA
|
|
Marketing is Often Late to the Game
Another reason marketing is hard for organizations - especially smaller ones - is that
4. Few busin... Sign up
|
| |
|
|
|
0 |
|
JC Kennedy, USA
|
|
Marketing vs Advertising
I believe the distinction of marketing and advertising must be made and understood in businesses. Of... Sign up
|
| |
|
|
|
0 |
|
Earl Schubert, United States
|
|
Marketing isn't Merely Sales
8. Too many business owners do not understand the differences between marketing and sales; therefore... Sign up
|
| |
|
|
|
0 |
|
Biryomumaisho Benia, Uganda
|
|
Why Marketing is Always Challenged
Marketing strategy becomes good when the user (implementer) employs it well and the reverse is often... Sign up
|
| |
|
|
|
2 |
|
Tea Tan, Singapore
|
|
Marketing is Challenging Although Difficult
Marketing is no doubt difficult but it is very challenging when you have the passion in this trade. ... Sign up
|
| |
|
|
|
0 |
|
aurelian cojocaru, Romania
|
|
Change Management or Change Marketing?
Once you have drawn, as a product manager, the strategy for a product and the tools you need to impl... Sign up
|
| |
|
|
|
1 |
|
Uditha Liyanage, Sri Lanka
|
|
Marketing Duality
34. Not understanding the duality of marketing as a business philosophy and as a business function l... Sign up
|
| |
|
|
|
0 |
|
Masiye Mazaza, Malawi
|
|
Interfacing with Non-Marketing Functions / Departments
Marketing in it's own right is not hard. However, the difficulties of carrying out the marketing act... Sign up
|
| |
|
|
|
0 |
|
Sylvain Desfosses, Canada
|
|
Respect, Authenticity, Insights and Emotional Connection
When you respect consumers, they respect you. Companies act like 20 years ago. They 41. don't treat ... Sign up
|
| |
|
|
|
2 |
|
Uditha Liyanage, Sri Lanka
|
|
Why Marketing is Hard
Marketing effectiveness depends on suitable metrics. This is often absent. A key challenge for marke... Sign up
|
| |
|
|
|
0 |
|
Albin Xavier, India
|
|
Why is Marketing Difficult?
50. Measuring the impact in a way acceptable to multiple stakeholders in the absence of a standard o... Sign up
|
| |
|
|
|
0 |
|
Anonymous
|
|
Why Marketing is Hard
I agree marketing is hard because in particular due to competitors' activities (23), changes in cust... Sign up
|
|
Log in
Translate
