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Why is Marketing Hard? 50 Reasons

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Marten van der Zee
Analyst, Netherlands

Why is Marketing Hard? 50 Reasons

Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New technologies become available. Rivals also renew their products.
2. Long versus short term focus: On one hand, the satisfaction of current users will be the success of the future. And in times of economic depression managers find it hard to keep their focus on the customers and on the long term. They are more interested in short term financial results. It's not easy for businesses to find a good balance between the short and long term.
3. Size / growth of organisations. For example, imagine a bookstore with an owner who does everything alone, including the contact with customers. His business is growing well and he hires a couple of employees to deal with supplier relations, financial accounting and other things. Not all of these functions have contact with customers and employees may have different goals besides those of the firm. What can easily happen is that employees forget what the business is really all about: selling books!
Surely there are more reasons... Please add...
 

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Andy Perkins, USA
 

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Barb Reimer
Management Consultant, Canada
 

Marketing Tools not Well Used and Marketing Requires Different Skills

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JC Kennedy, USA
 

Marketing vs Advertising

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Valeria dAndrea
Student (University), Italy
 

Why Marketing is so Difficult? Theoretical Definition and Real Difficulty

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Earl Schubert, United States
 

Marketing isn't Merely Sales

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J S Broca
Teacher, India
 

Why Marketing is So Difficult .

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Biryomumaisho Benia, Uganda
 

Why Marketing is Always Challenged

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Tea Tan, Singapore
 

Marketing is Challenging Although Difficult

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Mohamed Makarati
Student (MBA), Georgia
 

Costly

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Ashtari
Manager, Iran
 

The Market is Hard and Many Marketing Methods

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Mircea Mitrutiu
Business Consultant, Romania
 

Services Marketing Challenge

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Leigh Cowan
CEO, Australia
 

Whay Marketing is Hard (... or Appears to Be)

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Marlis Krichewsky
HR Consultant, France
 

Marketing Depends Partly on Storytelling

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rakesh
India
 

Don't Ever Work Hard...!

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Kim Konaghyub
Professor, Korea (South)
 

Competition

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p.s.ganesh
India
 

Marketing Difficulties: Delivery

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ng wan eng
Manager, Malaysia
 

Marketing is Just Like a Game

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Sohaib Alvi
Consultant, Pakistan
 

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Arif ur Rehman
Professor, Pakistan
 

Individual Preferences

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Dr. SM Dhume
Professor, India
 

Marketing is a Philosophical Orientation

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aurelian cojocaru, Romania
 

Change Management or Change Marketing?

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isaiah
Accountant, Kenya
 

Marketing is Hard: Environmental Factors

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1
Uditha Liyanage, Sri Lanka
 

Marketing Duality

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Masiye Mazaza, Malawi
 

Interfacing with Non-Marketing Functions / Departments

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Sanyambe Obert
Student (MBA), Namibia
 

Why Marketing is Hard

Marketing is everything about the enterprise. When we create demand the idea is to deliver a package... Sign up

 
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Steve Raybould
Teacher, United Kingdom
 

Management Self Interest

In my experience, marketing is difficult because the marketers, ad agencies etc must view any partic... Sign up

 
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Mohan Bhojwani
 

Marketing is Difficult?

Somewhere in the mass of marketing literature and self styled marketing gurus who make a simple conc... Sign up

 
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Joseph Soko
Manager, Zambia
 

Just in Time- Marketing Strategy

In my opinion, one of the most difficult aspect in the marketing equation is that of 39. stockpiling... Sign up

 
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Tony Gyau
Management Consultant, Netherlands
 

Companies Have Made Marketing Difficult

Marketing has become difficult these days simply because 40. most companies do not deliver what they... Sign up

 
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Sylvain Desfosses, Canada
 

Respect, Authenticity, Insights and Emotional Connection

When you respect consumers, they respect you. Companies act like 20 years ago. They 41. don't treat ... Sign up

 
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sudhakaran
Professor, India
 

Marketing not for Introverts

42. Marketing is an art and not a science. At the best it can be treated as a craft. Craft always st... Sign up

 
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Arif ur Rehman
Professor, Pakistan
 

Marketing Fundamentals

I have always held the view as expressed by Mr. Mohan Bhojwani as a fundamental for any marketing ef... Sign up

 
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Judy Ward
Director, United Kingdom
 

Marketing is Hard Because..

Especially in industries/companies that have been established for many years, 43. marketing is somet... Sign up

 
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Manish Pandey
Student (MBA), India
 

Why Marketing is Difficult

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Kip Piper
 

No Defined Value Proposition

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isaiah
Accountant, Kenya
 

Marketing Versus Selling

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Roger Kennis
Manager, Netherlands
 

Why Marketing is Hard

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Arif ur Rehman
Professor, Pakistan
 

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Uditha Liyanage, Sri Lanka
 

Why Marketing is Hard

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Albin Xavier, India
 

Why is Marketing Difficult?

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Anonymous
 

Why Marketing is Hard

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More on Marketing and Sales:
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topic Implementation of Marketing Strategy
topic Marketing Plan - Key Elements?
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topic The Future of Marketing
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topic What is Marketing? (Kotler)
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topic Strategic vs Operational Marketing
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topic Marketing Communications
topic Signs of Marketing Weaknesses
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topic What is More Important? Sales Volume or After Sales Service?
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top

More on Marketing and Sales:
Methods, Models and Theories
Discussion Topics
topic Implementation of Marketing Strategy
topic Marketing Plan - Key Elements?
topic Strategic Marketing versus Marketing Strategy?
topic The Future of Marketing
👀Why is Marketing Hard? 50 Reasons
topic What is Marketing? (Kotler)
topic Are Monopoly Industries Unaffected by Marketing?
topic Marketing a Company in Decline
topic Common Marketing Strategy Mistakes?
topic Effect of Culture on Marketing Plan
topic Strategic vs Operational Marketing
topic What is Green Marketing? Definitions
topic Do Big Companies Depend Too Much on Marketing, Finance, Lobbying and Tax Rules?
topic Marketing Ethics
🔥 Authentic and Transparent Marketing
topic Tips for Preparing a Business Plan
topic Radical Marketing Approach
topic The Role and Value of the Marketing Function
topic Marketing Communications
topic Signs of Marketing Weaknesses
topic Is Marketing Management an Art or a Science?
topic What is More Important? Sales Volume or After Sales Service?
topic Marketing Tactics Must be Dynamic
topic What is Social Media Marketing?
topic From a Sales-driven Into a Marketing-driven Company
topic Holistic Marketing
topic What is Lean Marketing? Definitions
topic What is Neuromarketing? Definitions
topic Emergence and Acceleration of the Marketing Profession
topic Hard and Soft Marketing Styles 😜
topic Impact of Internet on Marketing
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