Why is Marketing Hard?

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Why is Marketing Hard?
Marten van der Zee, Student (University), Netherlands, Premium Member
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New technologies become available. Rivals also renew their products.
2. Long versus short term focus: On one hand, the satisfaction of current users will be the success of the future. And in times of economic depression managers find it hard to keep their focus on the customers and on the long term. They are more interested in short term financial results. It's not easy for businesses to find a good balance between the short and long term.
3. Size / growth of organisations. For example, imagine a bookstore with an owner who does everything alone, including the contact with customers. His business is growing well and he hires a couple of employees to deal with supplier relations, financial accounting and other things. No...Sign up

Marketing is Often Late to the Game
Andy Perkins
Another reason marketing is hard for organizations - especially smaller ones - is that
4. Few businesses build marketing into the original thi...Sign up

Marketing Tools not Well Used and Marketing Requires Different Skills
Barb Reimer, Management Consultant, Canada, Member
5. Owners may still limit themselves to the tried and true paper advertising process - the internet opens up a whole new world to reach many custom...Sign up

Marketing vs Advertising
JC Kennedy, Coach, United States, Member
I believe the distinction of marketing and advertising must be made and understood in businesses. Often times the terms are used interchangeably where...Sign up

Why Marketing is so Difficult? Theoretical Definition and Real Difficulty
Valeria dAndrea, Student (University), Italy, Member
I'm a student and I'm close to graduate. I haven't had any experience in firms. An AMA definition in 1985 argues that marketing is a complex process w...Sign up

Marketing isn't Merely Sales
Earl Schubert, CEO, United States, Member
8. Too many business owners do not understand the differences between marketing and sales; therefore, true marketing is dismissed as "something the...Sign up

Why Marketing is So Difficult ..
J S Broca, Teacher, India, Member
There are a variety of reasons: 9. Lack of vision, 10. marketing myopia, 11. inadequate marketing research, lack of study of cons...Sign up

Why Marketing is Always Challenged
Biryomumaisho Benia, Financial Consultant, Uganda, Member
Marketing strategy becomes good when the user (implementer) employs it well and the reverse is often the reality. Challenges in marketing are sometime...Sign up

Marketing is Challenging Although Difficult
Tea Tan
Marketing is no doubt difficult but it is very challenging when you have the passion in this trade. To market your product or services in order to att...Sign up

Mohamed Makarati, Student (MBA), Georgia, Member
Marketing is hard for medium and small firms because they 17. need a lot of money to pay for it, but it is still very important to all firms....Sign up

The Market is Hard and Many Marketing Methods
Ashtari, Manager, Iran, Member
Marketing is hard because there are no stable variables in the market and there exists 18. no single marketing method to solve all cases!...Sign up

Services Marketing Challenge
Mircea Mitrutiu, Business Consultant, Romania, Member
For a service business, the challenge for marketing is to integrate a people vision, the management of professional reputation, internal and external ...Sign up

Whay Marketing is Hard (... or Appears to Be)
Leigh Cowan, Management Consultant, Australia, Member
Most people don't understand what marketing is,,, fewer know how to harness it. Isn't is ludicrous that you need a qualified lawyer to run legal, a qu...Sign up

Marketing Depends Partly on Storytelling
Marlis Krichewsky, HR Consultant, France, Member
Beyond the satisfaction of consumer needs, marketing depends largely on 21. storytelling. You have to inte...Sign up

Don't Ever Work Hard...!
rakesh, India, Member
Marketing is often perceived as a tough job... But in reality 22. marketing is a smart job. Smart people do it or people who do marketing becom...Sign up

Kim Konaghyub, Professor, Korea (South), Member
Marketing is difficult because you need to 23. compete with smart opponents. Great marketing can still fail because of greater marketing. Poor ...Sign up

Marketing Difficulties: Delivery
p.s.ganesh, India, Member
Another marketing challenge:
24. ability of delivery / production / supply chain - successful marketing can be done only when there is str...Sign up

Marketing is Just Like a Game
ng wan eng, Manager, Malaysia, Member
Ya, we market something, just before we are about to make a little bit of profit, the customers change their mind.....Sign up

Why is Marketing Hard?
Sohaib Alvi, Consultant, Pakistan, Member
25. Jealousy: everyone in the company hates marketing’s guts so you always have to run a PR effort within the company.
26. VisibilitySign up

Individual Preferences
Arif ur Rehman, Professor, Pakistan, Member
All marketing, believe it or not, is niche marketing in today's volatile, hostile economic scenario with 30. individual customer preferences....Sign up

Marketing is a Philosophical Orientation
Dr. SM Dhume, Professor, India, Member
Marketing is not about collection of few techniques and street smart gimmick. It is about a 31. fundamental philosophy determining how one look...Sign up

Change Management or Change Marketing?
aurelian cojocaru
Once you have drawn, as a product manager, the strategy for a product and the tools you need to implement, you will have to face the sales team, that ...Sign up

Marketing is Hard: Environmental Factors
isaiah, Accountant, Kenya, Member
33. The Organic Environment in which marketing is done. This dynamic environment may be influenced by:
- change of policy i.e. where the g...Sign up

Marketing Duality
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member
34. Not understanding the duality of marketing as a business philosophy and as a business function leads to confusion....Sign up

Interfacing with Non-Marketing Functions / Departments
Masiye Mazaza
Marketing in it's own right is not hard. However, the difficulties of carrying out the marketing activities arise because of the 35. interfacing wi...Sign up

Why Marketing is Hard
Sanyambe Obert, Student (MBA), Namibia, Member
Marketing is everything about the enterprise. When we create demand the idea is to deliver a package well designed to suite the target market. As such...Sign up

Management Self Interest
Steve Raybould, Teacher, United Kingdom, Member
In my experience, marketing is difficult because the marketers, ad agencies etc must view any particular situation from the point of view of the custo...Sign up

Marketing is Difficult?
Mohan Bhojwani, Member
Somewhere in the mass of marketing literature and self styled marketing gurus who make a simple concept complex to derive benefit by writing nonsensic...Sign up

Just in Time- Marketing Strategy
Joseph Soko, Manager, Zambia, Member
In my opinion, one of the most difficult aspect in the marketing equation is that of 39. stockpiling of goods. This leads to goods expiring wit...Sign up

Companies Have Made Marketing Difficult
Tony Gyau, Management Consultant, Netherlands, Member
Marketing has become difficult these days simply because 40. most companies do not deliver what they promise. This has made consumers sceptical...Sign up

Respect, Authenticity, Insights and Emotional Connection
Sylvain Desfosses, Analyst, Canada, Member
When you respect consumers, they respect you. Companies act like 20 years ago. They 41. don't treat customers like a human, they are fake and t...Sign up

Marketing not for Introverts
sudhakaran, Professor, India, Member
42. Marketing is an art and not a science. At the best it can be treated as a craft. Craft always stress the importance of experience. But givi...Sign up

Marketing Fundamentals
Arif ur Rehman, Professor, Pakistan, Member
I have always held the view as expressed by Mr. Mohan Bhojwani as a fundamental for any marketing effort. The rest is just 'fiddling around' with cust...Sign up

Marketing is Hard Because..
Judy Ward, Director, United Kingdom, Member
Especially in industries/companies that have been established for many years, 43. marketing is sometimes a relatively new ethos, and often misunder...Sign up

Why Marketing is Difficult
Manish Pandey, Student (MBA), India, Member
Marketing strategies are changing everyday. Today one strategy might work out but the very next day the same concept might be outdated. So 45. mark...Sign up

No Defined Value Proposition
Kip Piper, Member
Marketing is left to the imagination of the marketer. She 46. has to conjure up a value proposition because the product benefits are ill-define...Sign up

Marketing Versus Selling
isaiah, Accountant, Kenya, Member
Marketing does not necessarily involve product or service movement but the creation of positive perception or possible sale closure. It is 47. lack...Sign up

Why Marketing is Hard
Roger Kennis, Manager, Netherlands, Member
Marketing could be very difficult, when 48. internal barriers are experienced, as:
* Cultural: - lack of belief in planning and/or market...Sign up

MARKETING - the Acronym!
Arif ur Rehman, Professor, Pakistan, Member
MARKETING entails Meticulous planning based on Authencity, is Rationalized, wherein the Kingpin (customer) is served with Empathy, bringing about a Tr...Sign up

Why Marketing is Hard
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member
Marketing effectiveness depends on suitable metrics. This is often absent. A key challenge for marketers is to 49. develop such suitable metricsSign up

Why is Marketing Difficult?
Albin Xavier, Manager, India, Member
50. Measuring the impact in a way acceptable to multiple stakeholders in the absence of a standard or framework is the biggest challenge....Sign up


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