|
Marten van der Zee
Analyst, Netherlands
|
Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New technologies become available. Rivals also renew their products.
2. Long versus short term focus: On one hand, the satisfaction of current users will be the success of the future. And in times of economic depression managers find it hard to keep their focus on the customers and on the long term. They are more interested in short term financial results. It's not easy for businesses to find a good balance between the short and long term.
3. Size / growth of organisations. For example, imagine a bookstore with an owner who does everything alone, including the contact with customers. His business is growing well and he hires a couple of employees to deal with supplier relations, financial accounting and other things. Not all of these functions have contact with customers and employees may have different goals besides those of the firm. What can easily happen is that employees forget what the business is really all about: selling books!
Surely there are more reasons... Please add...
X
All about management
Welcome to the Marketing best practices: "Why is Marketing Hard?".
Please sign up now to read all responses and to join this discussion yourself. It's free.
Log in
| |
|
Andy Perkins
|
|
Marketing is Often Late to the Game
Another reason marketing is hard for organizations (...)
|
| |
|
Barb Reimer
Management Consultant, Canada
|
|
Marketing Tools not Well Used and Marketing Requires Different Skills
5. Owners may still limit themselves to the tried (...)
|
| |
|
JC Kennedy
|
|
Marketing vs Advertising
I believe the distinction of marketing and adverti (...)
|
| |
|
Valeria dAndrea
Student (University), Italy
|
|
Why Marketing is so Difficult? Theoretical Definition and Real Difficulty
I'm a student and I'm close to graduate. I haven't (...)
|
| |
|
Earl Schubert
CEO, United States
|
|
Marketing isn't Merely Sales
8. Too many business owners do not understand the (...)
|
| |
|
J S Broca
Teacher, India
|
|
Why Marketing is So Difficult ..
There are a variety of reasons: 9. Lack of vision, (...)
|
| |
|
Biryomumaisho Benia
Financial Consultant, Uganda
|
|
Why Marketing is Always Challenged
Marketing strategy becomes good when the user (imp (...)
|
| |
|
Tea Tan
|
|
Marketing is Challenging Although Difficult
Marketing is no doubt difficult but it is very cha (...)
|
| |
|
Mohamed Makarati
Student (MBA), Georgia
|
|
Costly
Marketing is hard for medium and small firms becau (...)
|
| |
|
Ashtari
Manager, Iran
|
|
The Market is Hard and Many Marketing Methods
Marketing is hard because there are no stable vari (...)
|
| |
|
Mircea Mitrutiu
Business Consultant, Romania
|
|
Services Marketing Challenge
For a service business, the challenge for marketin (...)
|
| |
|
Leigh Cowan
CEO, Australia
|
|
Whay Marketing is Hard (... or Appears to Be)
Most people don't understand what marketing is,,, (...)
|
| |
|
Marlis Krichewsky
HR Consultant, France
|
|
Marketing Depends Partly on Storytelling
Beyond the satisfaction of consumer needs, marketi (...)
|
| |
|
rakesh
India
|
|
Don't Ever Work Hard...!
Marketing is often perceived as a tough job... But (...)
|
| |
|
Kim Konaghyub
Professor, Korea (South)
|
|
Competition
Marketing is difficult because you need to 23. com (...)
|
| |
|
p.s.ganesh
India
|
|
Marketing Difficulties: Delivery
Another marketing challenge:
24. ability of deliv (...)
|
| |
|
ng wan eng
Manager, Malaysia
|
|
Marketing is Just Like a Game
Ya, we market something, just before we are about (...)
|
| |
|
Sohaib Alvi
Consultant, Pakistan
|
|
Why is Marketing Hard?
25. Jealousy: everyone in the company hates market (...)
|
| |
|
Arif ur Rehman
Professor, Pakistan
|
|
Individual Preferences
All marketing, believe it or not, is niche marketi (...)
|
| |
|
Dr. SM Dhume
Professor, India
|
|
Marketing is a Philosophical Orientation
Marketing is not about collection of few technique (...)
|
| |
|
aurelian cojocaru
|
|
Change Management or Change Marketing?
Once you have drawn, as a product manager, the str (...)
|
| |
|
isaiah
Accountant, Kenya
|
|
Marketing is Hard: Environmental Factors
33. The Organic Environment in which marketing is (...)
|
| |
|
Uditha Liyanage
|
|
Marketing Duality
34. Not understanding the duality of marketing as (...)
|
| |
|
Masiye Mazaza
|
|
Interfacing with Non-Marketing Functions / Departments
Marketing in it's own right is not hard. However, (...)
|
| |
|
Sanyambe Obert
Student (MBA), Namibia
|
|
Why Marketing is Hard
Marketing is everything about the enterprise. When (...)
|
| |
|
Steve Raybould
Teacher, United Kingdom
|
|
Management Self Interest
In my experience, marketing is difficult because t (...)
|
| |
|
Mohan Bhojwani
|
|
Marketing is Difficult?
Somewhere in the mass of marketing literature and (...)
|
| |
|
Joseph Soko
Manager, Zambia
|
|
Just in Time- Marketing Strategy
In my opinion, one of the most difficult aspect in (...)
|
| |
|
Tony Gyau
Management Consultant, Netherlands
|
|
Companies Have Made Marketing Difficult
Marketing has become difficult these days simply b (...)
|
| |
|
Sylvain Desfosses
|
|
Respect, Authenticity, Insights and Emotional Connection
When you respect consumers, they respect you. Comp (...)
|
| |
|
sudhakaran
Professor, India
|
|
Marketing not for Introverts
42. Marketing is an art and not a science. At the (...)
|
| |
|
Arif ur Rehman
Professor, Pakistan
|
|
Marketing Fundamentals
I have always held the view as expressed by Mr. Mo (...)
|
| |
|
Judy Ward
Director, United Kingdom
|
|
Marketing is Hard Because..
Especially in industries/companies that have been (...)
|
| |
|
Manish Pandey
Student (MBA), India
|
|
Why Marketing is Difficult
Marketing strategies are changing everyday. Today (...)
|
| |
|
Kip Piper
|
|
No Defined Value Proposition
Marketing is left to the imagination of the market (...)
|
| |
|
isaiah
Accountant, Kenya
|
|
Marketing Versus Selling
Marketing does not necessarily involve product or (...)
|
| |
|
Roger Kennis
Manager, Netherlands
|
|
Why Marketing is Hard
Marketing could be very difficult, when 48. intern (...)
|
| |
|
Arif ur Rehman
Professor, Pakistan
|
|
MARKETING - the Acronym!
MARKETING entails Meticulous planning based on Aut (...)
|
| |
|
Uditha Liyanage
|
|
Why Marketing is Hard
Marketing effectiveness depends on suitable metric (...)
|
| |
|
Albin Xavier
Manager, India
|
|
Why is Marketing Difficult?
50. Measuring the impact in a way acceptable to mu (...)
|
|
Sign up
