Why is Marketing Hard?

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Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New technologies become available. Rivals also renew their products. 2. Long versus short term focus: On one hand, the satisfaction of current users will be the success of the future. And in times of economic depression managers find it hard to keep their focus on the customers and on the long term. They are more interested in short term financial results. It's not easy for businesses to find a good balance between the short and long term. 3. Size / growth of organisations. For example, imagine a bookstore with an owner who does everything alone, including the contact with customers. His business is growing well and he hires a couple of employees to deal with supplier relations, financial accounting and other things. Not all of these functions have con (...) Read more? Sign up for free

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		Marketing is Often Late to the Game Andy Perkins
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		Marketing Tools not Well Used and Marketing Requires Different Skills Barb Reimer, Management Consultant, Canada, Member
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		Marketing vs Advertising JC Kennedy, Coach, United States, Member
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		Why Marketing is so Difficult? Theoretical Definition and Real Difficulty Valeria dAndrea, Student (University), Italy, Member
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		Marketing isn't Merely Sales Earl Schubert, CEO, United States, Member
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		Why Marketing is So Difficult .. J S Broca, Teacher, India, Member
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		Why Marketing is Always Challenged Biryomumaisho Benia, Financial Consultant, Uganda, Member
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		Marketing is Challenging Although Difficult Tea Tan
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		Costly Mohamed Makarati, Student (MBA), Georgia, Member
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		The Market is Hard and Many Marketing Methods Ashtari, Manager, Iran, Member
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		Services Marketing Challenge Mircea Mitrutiu, Business Consultant, Romania, Member
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		Whay Marketing is Hard (... or Appears to Be) Leigh Cowan, Management Consultant, Australia, Member
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		Marketing Depends Partly on Storytelling Marlis Krichewsky, HR Consultant, France, Member
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		Don't Ever Work Hard...! rakesh, India, Member
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		Competition Kim Konaghyub, Professor, Korea (South), Member
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		Marketing Difficulties: Delivery p.s.ganesh, India, Member
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		Marketing is Just Like a Game ng wan eng, Manager, Malaysia, Member
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		Why is Marketing Hard? Sohaib Alvi, Consultant, Pakistan, Member
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		Individual Preferences Arif ur Rehman, Professor, Pakistan, Member
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		Marketing is a Philosophical Orientation Dr. SM Dhume, Professor, India, Member
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		Change Management or Change Marketing? aurelian cojocaru
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		Marketing is Hard: Environmental Factors isaiah, Accountant, Kenya, Member
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		Marketing Duality Uditha Liyanage
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		Interfacing with Non-Marketing Functions / Departments Masiye Mazaza
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		Why Marketing is Hard Sanyambe Obert, Student (MBA), Namibia, Member
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		Management Self Interest Steve Raybould, Teacher, United Kingdom, Member
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		Marketing is Difficult? Mohan Bhojwani, Member
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		Just in Time- Marketing Strategy Joseph Soko, Manager, Zambia, Member
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		Companies Have Made Marketing Difficult Tony Gyau, Management Consultant, Netherlands, Member
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		Respect, Authenticity, Insights and Emotional Connection Sylvain Desfosses
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		Marketing not for Introverts sudhakaran, Professor, India, Member
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		Marketing Fundamentals Arif ur Rehman, Professor, Pakistan, Member
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		Marketing is Hard Because.. Judy Ward, Director, United Kingdom, Member
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		Why Marketing is Difficult Manish Pandey, Student (MBA), India, Member
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		No Defined Value Proposition Kip Piper, Member
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		Marketing Versus Selling isaiah, Accountant, Kenya, Member
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		Why Marketing is Hard Roger Kennis, Manager, Netherlands, Member
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		MARKETING - the Acronym! Arif ur Rehman, Professor, Pakistan, Member
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		Why Marketing is Hard Uditha Liyanage
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		Why is Marketing Difficult? Albin Xavier, Manager, India, Member
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