Why is Marketing Hard?

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Marketing > Best Practices

Marten van der Zee, Analyst, Netherlands
Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New technologies become available. Rivals also renew their products. 2. Long versus short term focus: On one hand, the satisfaction of current users will be the success of the future. And in times of economic depression managers find it hard to keep their focus on the customers and on the long term. They are more interested in short term financial results. It's not easy for businesses to find a good balance between the short and long term. 3. Size / growth of organisations. For example, imagine a bookstore with an owner who does everything alone, including the contact with customers. His business is growing well and he hires a couple of employees to deal with supplier relations, financial accounting and other things. Not all of these functions have con (...) Read more? Sign up for free

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  Andy Perkins
 

Marketing is Often Late to the Game

Another reason marketing is hard for organizations (...)

  Barb Reimer, Management Consultant, Canada
 

Marketing Tools not Well Used and Marketing Requires Different Skills

5. Owners may still limit themselves to the tried (...)

  JC Kennedy, Coach, United States
 

Marketing vs Advertising

I believe the distinction of marketing and adverti (...)

  Valeria dAndrea, Student (University), Italy
 

Why Marketing is so Difficult? Theoretical Definition and Real Difficulty

I'm a student and I'm close to graduate. I haven't (...)

  Earl Schubert, CEO, United States
 

Marketing isn't Merely Sales

8. Too many business owners do not understand the (...)

  J S Broca, Teacher, India
 

Why Marketing is So Difficult ..

There are a variety of reasons: 9. Lack of vision, (...)

  Biryomumaisho Benia, Financial Consultant, Uganda
 

Why Marketing is Always Challenged

Marketing strategy becomes good when the user (imp (...)

  Tea Tan
 

Marketing is Challenging Although Difficult

Marketing is no doubt difficult but it is very cha (...)

  Mohamed Makarati, Student (MBA), Georgia
 

Costly

Marketing is hard for medium and small firms becau (...)

  Ashtari, Manager, Iran
 

The Market is Hard and Many Marketing Methods

Marketing is hard because there are no stable vari (...)

  Mircea Mitrutiu, Business Consultant, Romania
 

Services Marketing Challenge

For a service business, the challenge for marketin (...)

  Leigh Cowan, CEO, Australia
 

Whay Marketing is Hard (... or Appears to Be)

Most people don't understand what marketing is,,, (...)

  Marlis Krichewsky, HR Consultant, France
 

Marketing Depends Partly on Storytelling

Beyond the satisfaction of consumer needs, marketi (...)

  rakesh, India
 

Don't Ever Work Hard...!

Marketing is often perceived as a tough job... But (...)

  Kim Konaghyub, Professor, Korea (South)
 

Competition

Marketing is difficult because you need to 23. com (...)

  p.s.ganesh, India
 

Marketing Difficulties: Delivery

Another marketing challenge: 24. ability of deliv (...)

  ng wan eng, Manager, Malaysia
 

Marketing is Just Like a Game

Ya, we market something, just before we are about (...)

  Sohaib Alvi, Consultant, Pakistan
 

Why is Marketing Hard?

25. Jealousy: everyone in the company hates market (...)

  Arif ur Rehman, Professor, Pakistan
 

Individual Preferences

All marketing, believe it or not, is niche marketi (...)

  Dr. SM Dhume, Professor, India
 

Marketing is a Philosophical Orientation

Marketing is not about collection of few technique (...)

  aurelian cojocaru
 

Change Management or Change Marketing?

Once you have drawn, as a product manager, the str (...)

  isaiah, Accountant, Kenya
 

Marketing is Hard: Environmental Factors

33. The Organic Environment in which marketing is (...)

  Uditha Liyanage
 

Marketing Duality

34. Not understanding the duality of marketing as (...)

  Masiye Mazaza
 

Interfacing with Non-Marketing Functions / Departments

Marketing in it's own right is not hard. However, (...)

  Sanyambe Obert, Student (MBA), Namibia
 

Why Marketing is Hard

Marketing is everything about the enterprise. When (...)

  Steve Raybould, Teacher, United Kingdom
 

Management Self Interest

In my experience, marketing is difficult because t (...)

  Mohan Bhojwani
 

Marketing is Difficult?

Somewhere in the mass of marketing literature and (...)

  Joseph Soko, Manager, Zambia
 

Just in Time- Marketing Strategy

In my opinion, one of the most difficult aspect in (...)

  Tony Gyau, Management Consultant, Netherlands
 

Companies Have Made Marketing Difficult

Marketing has become difficult these days simply b (...)

  Sylvain Desfosses
 

Respect, Authenticity, Insights and Emotional Connection

When you respect consumers, they respect you. Comp (...)

  sudhakaran, Professor, India
 

Marketing not for Introverts

42. Marketing is an art and not a science. At the (...)

  Arif ur Rehman, Professor, Pakistan
 

Marketing Fundamentals

I have always held the view as expressed by Mr. Mo (...)

  Judy Ward, Director, United Kingdom
 

Marketing is Hard Because..

Especially in industries/companies that have been (...)

  Manish Pandey, Student (MBA), India
 

Why Marketing is Difficult

Marketing strategies are changing everyday. Today (...)

  Kip Piper
 

No Defined Value Proposition

Marketing is left to the imagination of the market (...)

  isaiah, Accountant, Kenya
 

Marketing Versus Selling

Marketing does not necessarily involve product or (...)

  Roger Kennis, Manager, Netherlands
 

Why Marketing is Hard

Marketing could be very difficult, when 48. intern (...)

  Arif ur Rehman, Professor, Pakistan
 

MARKETING - the Acronym!

MARKETING entails Meticulous planning based on Aut (...)

  Uditha Liyanage
 

Why Marketing is Hard

Marketing effectiveness depends on suitable metric (...)

  Albin Xavier, Manager, India
 

Why is Marketing Difficult?

50. Measuring the impact in a way acceptable to mu (...)

 
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