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Why is Marketing Hard?
Marten van der Zee, Student (University), Netherlands, Premium Member
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New technologies become available. Rivals also renew their products.
2. Long versus short term focus: On one hand, the satisfaction of current users will be the success of the future. And in times of economic depression managers find it hard to keep their focus on the customers and on the long term. They are more interested in short term financial results. It's not easy for businesses to find a good balance between the short and long term.
3. Size / growth of organisations. For example, imagine a bookstore with an owner who does everything alone, including the contact with customers. His business is growing well and he hires a couple of employees to deal with supplier relations, financial accounting and other things. No...
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Marketing is Often Late to the Game
Andy Perkins Another reason marketing is hard for organizations - especially smaller ones - is that
4. Few businesses build marketing into the original thi...
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Marketing vs Advertising
JC Kennedy, Coach, United States, Member I believe the distinction of marketing and advertising must be made and understood in businesses. Often times the terms are used interchangeably where...
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Marketing isn't Merely Sales
Earl Schubert, CEO, United States, Member 8. Too many business owners do not understand the differences between marketing and sales; therefore, true marketing is dismissed as " something the...
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Why Marketing is So Difficult ..
J S Broca, Teacher, India, Member There are a variety of reasons: 9. Lack of vision, 10. marketing myopia, 11. inadequate marketing research, lack of study of cons...
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Why Marketing is Always Challenged
Biryomumaisho Benia, Financial Consultant, Uganda, Member Marketing strategy becomes good when the user (implementer) employs it well and the reverse is often the reality. Challenges in marketing are sometime...
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Costly
Mohamed Makarati, Student (MBA), Georgia, Member Marketing is hard for medium and small firms because they 17. need a lot of money to pay for it, but it is still very important to all firms....
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Services Marketing Challenge
Mircea Mitrutiu, Business Consultant, Romania, Member For a service business, the challenge for marketing is to integrate a people vision, the management of professional reputation, internal and external ...
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Whay Marketing is Hard (... or Appears to Be)
Leigh Cowan, Management Consultant, Australia, Member Most people don't understand what marketing is,,, fewer know how to harness it. Isn't is ludicrous that you need a qualified lawyer to run legal, a qu...
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Don't Ever Work Hard...!
rakesh, India, Member Marketing is often perceived as a tough job... But in reality 22. marketing is a smart job. Smart people do it or people who do marketing becom...
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Competition
Kim Konaghyub, Professor, Korea (South), Member Marketing is difficult because you need to 23. compete with smart opponents. Great marketing can still fail because of greater marketing. Poor ...
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Marketing Difficulties: Delivery
p.s.ganesh, India, Member Another marketing challenge:
24. ability of delivery / production / supply chain - successful marketing can be done only when there is str...
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Marketing is Just Like a Game
ng wan eng, Manager, Malaysia, Member Ya, we market something, just before we are about to make a little bit of profit, the customers change their mind.....
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Why is Marketing Hard?
Sohaib Alvi, Consultant, Pakistan, Member 25. Jealousy: everyone in the company hates marketing’s guts so you always have to run a PR effort within the company.
26. Visibility
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Individual Preferences
Arif ur Rehman, Professor, Pakistan, Member All marketing, believe it or not, is niche marketing in today's volatile, hostile economic scenario with 30. individual customer preferences....
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Marketing is a Philosophical Orientation
Dr. SM Dhume, Professor, India, Member Marketing is not about collection of few techniques and street smart gimmick. It is about a 31. fundamental philosophy determining how one look...
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Change Management or Change Marketing?
aurelian cojocaru Once you have drawn, as a product manager, the strategy for a product and the tools you need to implement, you will have to face the sales team, that ...
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Marketing is Hard: Environmental Factors
isaiah, Accountant, Kenya, Member 33. The Organic Environment in which marketing is done. This dynamic environment may be influenced by:
- change of policy i.e. where the g...
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Marketing Duality
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member 34. Not understanding the duality of marketing as a business philosophy and as a business function leads to confusion....
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Why Marketing is Hard
Sanyambe Obert, Student (MBA), Namibia, Member Marketing is everything about the enterprise. When we create demand the idea is to deliver a package well designed to suite the target market. As such...
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Management Self Interest
Steve Raybould, Teacher, United Kingdom, Member In my experience, marketing is difficult because the marketers, ad agencies etc must view any particular situation from the point of view of the custo...
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Marketing is Difficult?
Mohan Bhojwani, Member Somewhere in the mass of marketing literature and self styled marketing gurus who make a simple concept complex to derive benefit by writing nonsensic...
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Just in Time- Marketing Strategy
Joseph Soko, Manager, Zambia, Member In my opinion, one of the most difficult aspect in the marketing equation is that of 39. stockpiling of goods. This leads to goods expiring wit...
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Companies Have Made Marketing Difficult
Tony Gyau, Management Consultant, Netherlands, Member Marketing has become difficult these days simply because 40. most companies do not deliver what they promise. This has made consumers sceptical...
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Marketing not for Introverts
sudhakaran, Professor, India, Member 42. Marketing is an art and not a science. At the best it can be treated as a craft. Craft always stress the importance of experience. But givi...
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Marketing Fundamentals
Arif ur Rehman, Professor, Pakistan, Member I have always held the view as expressed by Mr. Mohan Bhojwani as a fundamental for any marketing effort. The rest is just 'fiddling around' with cust...
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Marketing is Hard Because..
Judy Ward, Director, United Kingdom, Member Especially in industries/companies that have been established for many years, 43. marketing is sometimes a relatively new ethos, and often misunder...
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Why Marketing is Difficult
Manish Pandey, Student (MBA), India, Member Marketing strategies are changing everyday. Today one strategy might work out but the very next day the same concept might be outdated. So 45. mark...
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No Defined Value Proposition
Kip Piper, Member Marketing is left to the imagination of the marketer. She 46. has to conjure up a value proposition because the product benefits are ill-define...
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Marketing Versus Selling
isaiah, Accountant, Kenya, Member Marketing does not necessarily involve product or service movement but the creation of positive perception or possible sale closure. It is 47. lack...
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Why Marketing is Hard
Roger Kennis, Manager, Netherlands, Member Marketing could be very difficult, when 48. internal barriers are experienced, as:
* Cultural:
- lack of belief in planning and/or market...
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MARKETING - the Acronym!
Arif ur Rehman, Professor, Pakistan, Member MARKETING entails Meticulous planning based on Authencity, is Rationalized, wherein the Kingpin (customer) is served with Empathy, bringing about a Tr...
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Why Marketing is Hard
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member Marketing effectiveness depends on suitable metrics. This is often absent. A key challenge for marketers is to 49. develop such suitable metrics
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Why is Marketing Difficult?
Albin Xavier, Manager, India, Member 50. Measuring the impact in a way acceptable to multiple stakeholders in the absence of a standard or framework is the biggest challenge....
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