Know your Enemy Within - Bridging Knowledge and Practice of Management

Knowledge and Intangibles Management


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Business Consultant, India

Know your Enemy Within - Bridging Knowledge and Practice of Management

Demonstrated experience compels one to believe that individual traits overshadow academic credentials in determining achievement in one’s pursuits. Disconnect between knowledge and performance has been a subject of continuing debate.
This book attempts to unravel the criticality of complimentary / individual factors in determining success. An endeavour to bridge the void between formal knowledge and real world demands, the book exposes chinks in application of management theories in isolation and their accelerating obsolescence. The intent is to sensitise students and practitioners on nurturing an open mind on continuous learning, challenging and application of knowledge with contextual sensitivity.
Formal educational system fails to address critical elements essential to effectively put into practice, knowledge acquired from an undergraduate /graduate program. Gaps between formal education and real world practice are filled by a mentor / coach, on the job, who interprets situations in the context of theories, to carve a judicious just-in-time amalgam of concepts to apply, and interpret outcomes. This book is expected to be such a coach or mentor; not a lecturer on theory, to compliment text books as a guide and a companion.
An attempt to demystify the role of complementary factors in determining success, the book is aimed at students, graduates, practising and aspiring managers, and entrepreneurs to internalise real world demands / drivers in the practice of management and its finer nuances.
The book chronicles evolution and transitions in management concepts, contrarian views on celebrated theories / models, highlights significance of soft elements, addresses issue of (un)employability.
This book has gained from handling assignments for MBA students from universities across the globe, three decades of consulting practice, association with management education.
Book: Kooveli Madom, Know Your Enemy Within Bridging Knowledge and Practice of Management: It Is Just a Bad Day, Not a Bad Life.

  Jaap de Jonge
Editor, Netherlands

Bridging Knowledge and Practice of Management

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Knowledge and Intangibles Management

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