DICK and DICKS concept by Anand

Knowledge and Intangibles Management

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DICK and DICKS concept by Anand

I found out about this easy to remember acronym: the DICK model by Sanjay Anand. It highlights 4 evolutionary steps in knowledge creation and sharing:
1. Data - Collection or compilation of disorganized and possibly unrelated facts and/or figures.
2. Information - Adding context to data and organizing it so that it is usable, yields information.
3. Content - Interpreting and collaborating on information produces content (online or offline).
4. Knowledge - The highest form gained through experience, interpretation and extrapolation. Knowledge acquisition involves complex cognitive processes including learning, perception, communication, association and reasoning, all of which are not mandatory at other levels.
DICKS is a variant in which the S stands for
5. Sustainability, implying the self-perpetuating cycle of D-I-C-K. Also from Sanjay Anand.

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