Ethical Issues in Using Social Media Conversation Data for Business

Ethics and Responsibility

Forum
Jukka Kaitaranta
Professor, Finland

Ethical Issues in Using Social Media Conversation Data for Business

Has somebody considered what kind of ethical issues need to be considered when using the social media conversation data in business and for business development?
For example, what ethical guidelines should be followed when companies use Facebook conversations for business or marketing purposes?

 

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Ethics and Responsibility



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