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Conscious and Unconscious Decision-making
John Troughton, Sustainable Business Management, Australia
A decision is a neurological process taken individually or with cyberbrain that results in an action. The decision and hence actions can be taken consciously or unconsciously and the majority of actions are taken unconsciously.
These unconscious decisions and actions can be a result of:
- Evolutionary processes (involving emotions), or of
- Training whereby they are "ingrained".
- Corporate values can guide the unconscious actions if they are part of the corporate "DNA".
Conscious decisions could override unconscious ones. Without a neurological model, the understanding of decision making is limited.... Register
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