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Gut Feeling / Intuition in Decision-making
Dale Kennedy
I don't believe in any rational decision-making methods for managers. The complexity of most management decisions is big, and the circumstances change quickly. So many executives prefer the 'Gut Feeling approach'. Even if we want to be rational, our rationality is influenced by multiple Cognitive Biases. And when we're working in teams the situations gets worse due to Groupthink etc. So forget about rational decision-making models.
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