How to Give a Powerful 5-Minute Presentation

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Hong Sun
Management Consultant, Canada

How to Give a Powerful 5-Minute Presentation

Short and more focused speeches can be more effective than lengthy ones that introduce too much information and delve into unhelpful detail. A five-minute presentation can be more captivating than a typical humdrum 60-minute talk. However the five-minute presentation is also more challenging to create and deliver due to the stringent time constraint. To create a compelling and focused presentation in a five-minute time span, be it for a venture capital pitch, selling a product, or educating an audience, you have to figure out what's the essence of your message and deliver it fast. While there may be an endless list to consider when crafting such a short presentation, the following points always deserve the most attention:
  1. RESEARCH AND PREPARE. Although your material is limited by the five-minute constraint, you still need to do enough research to understand your topic thoroughly and extract the most essential concepts. In fact, less time means more forethought and preparation. What Philosopher Blaise Pascal wrote in 1657—"If I had more time I would have written a shorter letter"—still rings true today: Succinctness takes more upfront work and strategic thinking than wordiness.
  2. FOCUS. Choose one important concept and focus on that. One idea or point will be more than enough to make an impression for such a short talk. It must be the single most important point in the message you have to deliver. Focus on your point and don't make the mistake of promoting your company or your product during the presentation, which will put audiences off. Most listeners don't sign up for a commercial, but are interested in the striking point or the refreshing idea you are about to share.
  3. TELL A STORY. An unforgettable presentation tells a memorable story. Facts may be eye-catching, but only stories are truly engaging. You need to keep the statistics part short, and spend more time on telling an emotion-stirring story with a well-structured narrative arc to engage your audience from start to finish, so that they can remember and benefit from your information to the max.
  4. START WITH FLAIR. During a five-minute presentation, you don't have enough time to build a fancy case. To capture your audience's attention and motivate them to listen from the very beginning, you need to start with a catch in the first sentence by using, for example, a startling fact, a strong opinion, a powerful quote, or a thought-provoking question.
  5. NO MEMORIZING BY ROTE. Improvising can be challenging, but it's much better than reciting a speech from your notes, which will cost you the connection with your audience. When you practice, let go the exact words and sentences you prepared beforehand, and focus on the main idea of each slide and how to smoothly flow from one slide to the next.
  6. IF YOU MESS UP, CARRY ON. You are the only one who knows what you were going to say, or that one of your slides was not presented as planned. If you mess up at some point during your presentation, don't give it away, just carry on as if nothing is wrong, as long as the correct point is delivered later. Remember that if you pause, stumble, and apologize, you will most likely lose credibility.
  7. HUMOR. Humor is great – if it's natural. It is a powerful communication tool that can help you gain attention, create rapport, and render your presentation more memorable. Be creative—you can use your personal anecdotes, analogies, quotes, or even cartoons to make your audience laugh.
  8. PRACTICE. Rehearsal is critical for such a short presentation that leaves you no time to pause and collect your thoughts in the middle. You have to be smooth, steady, and able to deliver your talk with the grace of flowing water. When you rehearse, don't simply focus on the material, pay attention to your tones, inflections, and body languages by practicing in front of a mirror or recording yourself. Better yet—find someone to be your audience during your rehearsals and improve based on his feedback.
Sources:
Zahorsky, D. (2019), "Mastering the Art of the Five-Minute Presentation", The Balance Small Business.
Lam, M. (2016), "How I Learned To Give A Powerful Talk In Under 5 Minutes", Fast Company.

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