Understanding Perceptions of Other People and Yourself

Models to Understand Perceptions
Jaap de Jonge, Innovation Consultant, Netherlands
Assuming your question is about understanding perceptions by other people about you, then I recommend to start with the Johari Window and the 360 Degree Feedback.
If your question is about understanding perceptions by customers about your products or services, then start with Positioning and SERVQUAL.
Or do you need to understand the perceptions by stakeholders about your firm? Then you could explore Stakeholder Analysis and Mapping.
And finally, to think about the reliability of your own perceptions about 'reality', take a look on our pages on Bounded Rationality as well as Cognitive Bias.
Hope this helps...

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