Communications and the Impact of Culture

Cultural Differences
Anna Maria van den Bossche, Production Engineer System Planning, Netherlands, Member
Each culture has its own customs and if you want to communicate with them you need to know what are the values of the culture you are communicating with. This is very difficult to know as you are an outsider and will never be an insider. Actually living in the country helps or getting an advisor about the values of the country. There is still a big whole in the market about intercultural communication even though many companies try to give advise it does not usually has anything to do with the situation in which the communication has to take place.

Communication and Cultural Differences
Martine Bonny Dikongue, Manager, Cameroon, Member
Yes, each culture has its own customs, and it is important to know the values, to be able to communicate, but this is not enough, one must also understand and accept these values.