Anna Maria van den Bossche, Production Engineer System Planning, Netherlands, Member
Each culture has its own customs
and if you want to communicate with them you need to know what are the values
of the culture you are communicating with. This is very difficult to know as you are an outsider
and will never be an insider. Actually living in the country helps
or getting an advisor about the values of the country
. There is still a big whole in the market about intercultural communication even though many companies try to give advise it does not usually has anything to do with the situation in which the communication has to take place.