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priya
HR Consultant, India
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Normative Re-Educative Strategies?
Hi, can anybody provide me more information related to the topic normative re-educative strategy. I'll be very thankful.
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Pashupati Nath verma
Professor, India
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Normative Re-Educative Strategies
Normative re-educative strategies are the strategies for organizational change & OD based on the belief that people are social beings and will adhere to cultural norms and values. Change & development is based on re-defining and re-interpreting existing norms and values, and developing commitments to new ones.
Refer: Chin, R. & Benne, K. D., (1976). General Strategies for Effecting Changes in Human Systems.
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Jaap de Jonge
Editor, Netherlands
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Normative Re-Educative Strategies
@Pashupati Nath verma: Indeed, normative re-educative strategies are one type of change management approaches based on the thought that people are guided by the (socio-)cultural norms that they subscribe to. People are social beings and will adhere to cultural norms and values. In these change management approaches, successful change is based on redefining and re-interpreting existing norms and values, and developing commitments to new ones.
For the most part, most people do want to "fit in" and "go along." They will "go with the flow."
After all, changes do not always take place merely because they make sense to people at the rational or cognitive level but changes become acceptable because they are in keeping with the personal values and belief system of the people.
Thus, when changes appeal to the socio-cultural norms of individuals affected by the change, they are more likely to be successfully implemented.
❗Note that the term "strategy/strategies" in "Normative Re-Educative Strategies" is not in the sense of actual strategy formation, but should be viewed as one type of change management (Organizational Development) approaches.
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