Change Need not Be an Extinction Event
The only thing that leads to organizational extinction is when organizations due to management inertia
fail to spot changes or react slowly to changes in the market place in a strategic manner.
in themselves require routine decision activities in the organization. Doing this means changes in customer relations, accounting(account receivable, credit policies etc), sales, Human Resource Management processes, responding to changing customer demands.
are fundamental in nature. They are game-changers. They either make or break the organization. Change is either exogenous or endogenous, whichever way, the firm must respond. Managing these forces in a balance is what makes the organization an astute one to be admired as competitive.