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Misheck Matemba
Journalist, Malawi
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Magic Bullet Theory
🔥 NEW What is magic bullets theory in communication... Am a student doing mass communication can you guys help me on this please.
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Anonymous
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Magic Bullet or Hypodermic Needle Theory
Check out the 12manage Knowledge Center on Hypodermic Needle Theory
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Jaap de Jonge
Editor, Netherlands
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Magic Bullet Theory
Indeed the Magic Bullet Theory is a synonym for the Hypodermic Needle Theory. This was an early model of mass communication. it suggested that an intended message is directly received and wholly accepted by the receiver. Receivers of the mass media messages were assumed to be reacting predictably and uniformly controlled by their biologically based instincts to whatever stimuli came along.
The "Magic Bullet" is a (communication management) metaphor for this process in which media messages are fired like a bullet from the "media gun" into the viewer's "head".
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