Ludenic Theory of the Press

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Ludenic Theory of the Press
Olusola Obilana, Analyst, Ireland, Member
The Ludenic Theory of the Press relates to some effects of mass communication. It indeed underlines the fact and the whole idea that people read newspapers for pain and for pleasure. Indeed, it is an established fact that when a person picks up a newspaper, he has by so doing, made himself open or vulnerable to the pragmatic or symptomatic effects of that newspaper, depending on the contents therein and the areas of interest, needs and expectation of the reader.

It does not matter whether the reader expresses his feeling or not; anyone who picks up a newspaper and reads its contents is bound to feel either the pain or the pleasure of that newspaper's contents. This theory links us to an aspect of communication theory which emphasizes that human beings cannot not communicate and that we cannot not respond to communication.

In psychology ,we talk about selective exposure, selective ...Sign up


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