The Relationship of Sleep and Knowledge Acquisition
If you try learning a new knowledge or area in which you have being struggling, you will find that by the end of the day you are very tired and you shall be sleeping like a baby. The reason is that the subconscious mind wants you to switch off from your conscious self. It is overworking on assimilating this new information and aligning it with what was previously registered.
In advertising, the target of an advertisement is to allow the conscious self to be influenced. If the subconscious mind says this is not a good experience, or if we have better alternatives, the glimpse of the advertisement gives a visual picture to stay aligned and not work on an alternative.
However if another product is reflected that has a strong pitch which aligns with the subconscious values and past learning of the viewer, she/he is likely to be switching to the new product at least to experience it.
What are your experiences, please share...