Sleeper Effect in Cigarettes and Alcoholic Drinks Advertisements and Warnings

Sleeper Effect
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Jaap de Jonge
Editor, Netherlands

Sleeper Effect in Cigarettes and Alcoholic Drinks Advertisements and Warnings

Most countries require manufacturers of cigarettes and alcoholic beverages to put warnings like "Smoking is seriously damaging your health" or "Drink responsibly" on their products and/or at the end/bottom of advertisements. Sometimes such messages are shown out of self-regulation.

One might regard such practices as examples of corporate responsibility, but while I was revising our summary of the Sleeper Effect that made me wonder: has any research been done whether such messages on the product itself and on advertisements do not actually increase the sales and use of such products (in the long run), due to the sleeper effect or some variant of it? Any ideas?

  Mehul Doshi
CxO / Board, India
 

Cigarettes and Alcoholic Drinks Advertisements and Warnings

If we understand the brain and its thinking method (...)

  Jaap de Jonge
Editor, Netherlands
 

Photo of a Family Caring about You on Anti-Texting Signs along Highways

@Mehul Doshi: very interesting suggestion… Made me (...)

  Graham Williams
Management Consultant, South Africa
 

Sleeper Effect in Cigarettes and Alcoholic Drinks Advertisements and Warnings

Vance Packard's groundbreaking 1957 work on the su (...)

  Jaafar El-Murad
 

Sleeper Effect in Cigarettes and Alcoholic Drinks Advertisements and Warnings

Jaap, are you suggesting that the health warning i (...)

  Jaap de Jonge
Editor, Netherlands
 

Sleeper Effect in Cigarettes and Alcoholic Drinks Advertisements and Warnings

@Dr Jaafar El-Murad: correct, even more subtle: Th (...)

  muthini
Accountant, Kenya
 

Sleeper Effect in Cigarettes and Alcoholic Drinks Advertisements and Warnings

Unfortunately the minds of the consumers already k (...)

  Egbert Benstrong
Consultant, Seychelles
 

Sleeper Effect in Cigarettes and Alcoholic Drinks Advertisements and Warnings

I read with much interest the discussions on ths i (...)

  Jaap de Jonge
Editor, Netherlands
 

Sleeper Effect and Advertisements and Warnings Against Drugs

@Egbert Benstrong: Well, that is precisely the iss (...)

  Mallika T R
Manager, India
 

Huge Revenues for Governments from Cigarettes and Alcoholic Drinks

@Graham Williams: This is a highly intriguing topi (...)

  Stephen O. Adjapong
Lecturer, Ghana
 

Research on Sleeper Effects in Cigarettes and Alcoholic Drinks Advertisements and Warnings

Interesting topic. Probably there is a need to emb (...)

  Graham Williams
Management Consultant, South Africa
 

Changing Beliefs is More Difficult than Reinforcing Them

@Egbert Benstrong: A good observation. There are m (...)

  Jaafar El-Murad
 

Study on Sleeper Effect in Drug Advertisements and Warnings

@Jaap de Jonge: Yes, I was assuming all the above (...)

  Maurice Hogarth
Consultant, United Kingdom
 

Short Term Thinking Ignoring the Nasty & Upsetting

Back in the '60s/'70s (?) an approach to preventin (...)

  Graham Williams
Management Consultant, South Africa
 

Ignoring the Nasty and Upsetting

Interesting Maurice. You brought to mind when I wa (...)

  Jaafar El-Murad
 

Sleeper Effect in Cigarettes and Alcoholic Drinks Advertisements and Warnings

@Mallika T R: Malika, Britain does not grow tobacc (...)

  Maurice Hogarth
Consultant, United Kingdom
 

Wanting to Rationally Respond to the Nasty and Upsetting

@Graham Williams: Although giving reward rather th (...)

  Mehul Doshi
CxO / Board, India
 

Impact Run App Success in CSR Funding/raising

@Maurice Hogarth: The trick you mention in motivat (...)

  Graham Williams
Management Consultant, South Africa
 

Wanting to Rationally Respond to the Nasty and Upsetting

@Maurice Hogarth: Yes. I should have mentioned th (...)

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