Tourism Marketing

Hospitality Management
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Sarah Daghman
Lecturer, Russian Federation
WHAT IS TOURISM MARKETING? DEFINITION Tourism Marketing (TMA) is defined as “ the activity of planning, developing, selling, promoting, pricing tourism products and services and stimulating their demand”. According to Kotler, Bowen and Makens, TMA is a process by which the needs of tourists and the goals of tourism organizations can be balanced. The rapid development of the tourism sector, the high degree of competition in the tourism market, the constant change in the structure of tourism products, and the growing needs of travelers, assured the urgent need for activating and focusing on TMA to promote and implement tourism services. WHAT MAKES TOURISM MARKETING DIFFERENT? How does TMA differ other types of marketing? TMA differs from other types of marketing in that it concentrates on intangible services (see also: 7 Ps of services marketing) which are characterized by: The non-material nature of services means that they cannot be seen and felt; Continuity of produc (...) Read more? Sign up for free

 

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