Tourism Marketing

Hospitality Management
Knowledge Center

Hospitality Management > Forum

New Topic

Sarah Daghman
Lecturer, Russian Federation
WHAT IS TOURISM MARKETING? DEFINITION Tourism Marketing (TMA) is defined as “ the activity of planning, developing, selling, promoting, pricing tourism products and services and stimulating their demand”. According to Kotler, Bowen and Makens, TMA is a process by which the needs of tourists and the goals of tourism organizations can be balanced. The rapid development of the tourism sector, the high degree of competition in the tourism market, the constant change in the structure of tourism products, and the growing needs of travelers, assured the urgent need for activating and focusing on TMA to promote and implement tourism services. WHAT MAKES TOURISM MARKETING DIFFERENT? How does TMA differ other types of marketing? TMA differs from other types of marketing in that it concentrates on intangible services (see also: 7 Ps of services marketing) which are characterized by: The non-material nature of services means that they cannot be seen and felt; Continuity of produc (...) Read more? Sign up for free


More on Hospitality Management
What Country has Optimal Clusters in Tourism?
Examples of Core Competencies for Hospitality and Tourism?
Factors Influencing Complaint Behaviour in Hospitality Industry
🔥Strategic Advice for Tour Operators in the Midst of the Covid-19 Crisis
The Impact of Tourism on Economic Development
The Role of Social Media Marketing in the Tourism Industry
Today’s Hotel Management Systems
Tourism Marketing
How to Apply the Main Marketing Tools in Tourism
Revival of the Human Factor in Hospitality
Theories and Models Used to Measure Performance Management in Hospitality Industry
Special Interest Group

Are you interested in Hospitality Management? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Hospitality Management
Knowledge Center


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.7 - Last updated: 26-1-2021. All names ™ of their owners.