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ahmed zerrouki, teacher, Algeria
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Are there besides the benefits mentioned above still more advantages of horizontal integration? Why? (...) Read more? Sign up for free
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cesar, Student (Other)
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Horizontal Integration Advantages
The strong common bond of this kind of diversification is in the synergy of marketing, as the company can continue to sell through established distribution channels.
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Jacob Andrews, Entrepreneur, United Arab Emirates
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Benefits of Horizontal Integration
Indeed HI helps to kill the competition and helps to make marketing efforts more efficient.
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More on Horizontal Integration
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Special Interest Group Leader
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