Doing Business in Asia | Understanding Chinese Culture

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Cultural Dimensions (Cross Cultural Management) > Forum > Doing Business in Asia | Understanding Chinese Culture

Doing Business in Asia | Understanding Chinese Culture
Dr Brian Monger

Asia’s rapid rise to economic prominence marks the beginning of a trend that will increase in the future. The Chinese economy, the second largest in the world, is currently attracting more direct investment than any other nation. Asia’s growing economic dominance, on one hand, and the continuous search for new business opportunities, on the other hand, will drive Western businesses to have stronger economic ties to Asia in various forms: joint ventures; wholly foreign-owned enterprises; or direct investments. Cultural values and business practices in Asia are different from those in the West. The challenge for Western businesses is to understand those values and find effective ways for operating successfully in Asia.
Asian Cultural Roots
Culture refers to the collective programming of the mind through socially transmitted values that shape the way people of the same social group think and act in various situations, including in negotiation. To understand the Asia (...) Read more? Sign up for free
 

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Jaap de Jonge, Editor, Netherlands

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