(Practical) Usages and Application of Hofstede's theory

Cultural Dimensions (Cross Cultural Management)
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(Practical) Usages and Application of Hofstede's theory

What are the application areas of Hofstede's theory, how can the theory be applied?

  Catherine M. Bing
CEO, United States

Applications of Hofstede's Theory

We use the Hofstede model in M&A integration, cultural due diligence, leadership development, web site/HR processes/collateral materials analysis (cultural audits), global talent development, talent potential analysis, global team and team leader development and of course a wide variety of training programs.
Cultural differences potentially impact all aspects of business interactions... Even customer service. See Marieke Demooj's work for implications in advertising.


Application Areas of Hofstede

If you think about it, there are lots of areas and levels where Hofstedes cultural dimensions model can be applied:
- Concretising / discussing any (vague) culture.
- Comparing current versus future (desired) cultures
- Comparing cultures of countries / regions
- Comparing cultures of companies / divisions / departments
- Managing multicultural teams
- Analysing / coaching behavior of managers or leaders.

  MARTIN Christian
Consultant, France

Intercultural Communication Aspects in Communities of Practice (CoPs)

Communicating between cultures is not always easy. (...)

  Catherine M. Bing
CEO, United States

Hofstede Theory Into Practice

I'd be happy to share a bit of a book I am in the (...)

  Ulrich Schweiker
Director, Germany

How can the Hofstede's Model be Used Beyond Starting a Discussion?

@Catherine M. Bing: when you answer "we use the mo (...)

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