Applications of Hofstede's Theory
Catherine M. Bing, CEO, United States, Member
We use the Hofstede model in M&A integration, cultural due diligence, leadership development, web site/HR processes/collateral materials analysis (cultural audits), global talent development, talent potential analysis, global team and team leader development and of course a wide variety of training programs.
Cultural differences potentially impact all aspects of business interactions... Even customer service. See Marieke Demooj's work for implications in advertising.