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(Practical) Usages and Application of Hofstede's theory
Aggy
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What are the application areas of Hofstede's theory, how can the theory be applied? (...) Read more? Sign up for free
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Applications of Hofstede's Theory
Catherine M. Bing, CEO, United States, Member
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We use the Hofstede model in M&A integration, cultural due diligence, leadership development, web site/HR processes/collateral materials analysis (cultural audits), global talent development, talent potential analysis, global team and team leader development and of course a wide variety of training programs.
Cultural differences potentially impact all aspects of business interactions... Even customer service. See Marieke Demooj's work for implications in advertising.
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Application Areas of Hofstede
Gunnar
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If you think about it, there are lots of areas and levels where Hofstedes cultural dimensions model can be applied:
- Concretising / discussing any (vague) culture.
- Comparing current versus future (desired) cultures
- Comparing cultures of countries / regions
- Comparing cultures of companies / divisions / departments
- Managing multicultural teams
- Analysing / coaching behavior of managers or leaders.
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