Orange Organizations

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Orange Organizations
Prof. Arup Barman, Professor, India, Premium Member
The first color based thinking appeared in the concept of “Spiral Dynamics” propounded by Prof. C.W. Graves, who used colors as the symbol or descriptor of values and characteristics. In his concept the Orange color represents success, opportunity, competing to achieve the results, influence, autonomy. Orange is the multiplistic or aggregative expression of values relating to success and innovation.

Orange Organisations are those which pursue innovation, breakthroughs and success through freedom and exercising accountability. Orange organisations usually seek profit and growth through innovations, breakthroughs and accountability. The orange organisation is known as the achievers’ organisation. An unsurpassed metaphor for this is the “organization is a machine”.

  1. Pursue their goal to beat the competition.
  2. Dr...Sign up


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