Applying the Value Chain Concept to Marketing Information System

Value Profit Chain
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Mukesh Jotwani
Student (Other), Austria

Applying the Value Chain Concept to Marketing Information System

Can someone provide an answer as to how the value chain concept can be applied to the marketing information system in a hotel?
Which components need to be in place to measure the various checkpoints in the chain?
Which sources of data and information should I turn to in order to obtain the measurements required?
How does the research design look like at the various checkpoints in order to obtain reliable, objective and viable information?

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