Applying the Value Chain Concept to Marketing Information System




Value Profit Chain
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Mukesh Jotwani
Student (Other), Austria

Applying the Value Chain Concept to Marketing Information System

Can someone provide an answer as to how the value chain concept can be applied to the marketing information system in a hotel?
Which components need to be in place to measure the various checkpoints in the chain?
Which sources of data and information should I turn to in order to obtain the measurements required?
How does the research design look like at the various checkpoints in order to obtain reliable, objective and viable information?

   

More on Value Profit Chain:
Summary
Discussion Topics
Organizational Change Based on Values
🔥 Service-Profit Chain
👀Applying the Value Chain Concept to Marketing Information System
Service-Profit Chain
The Effect of Problems with Distribution Channel Strategy on Customer Value
Using the Value Profit Chain with the Balanced Scorecard
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