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Role of Job Titles in Employee Motivation and Satisfaction

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Two Factor Theory (Human Motivation)
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Chloe Xu
Director, Australia

Role of Job Titles in Employee Motivation and Satisfaction

Traditional purposes of job titles are standardization and benchmarking. They are sources and reflections of formality and rigidity or mechanisms of bureaucratic control. Over the past decade however, London Business School professor Dan Cable has come to view it as a useful tool for improving employees' job satisfaction and boosting recruitment.

A research reveals that "self-reflective" job titles made employees feel more validated and better recognized for their work, and experience greater "psychological safety". Job Retitling therefore can facilitate agency, creativity, and coping.

Here's a two-step methodology for job retitling:
  • REFLECT: Have employees reflect on their job's purpose (including who is served, who is affected by the quality of the work, and what value is created) and on questions of identity (including what aspects of the job that the employee does particularly well or differently from others).
  • BRAINSTORM: Employees brainstorm potential new titles, gathering ideas from other employees, and with their manager's input, decide on new ones.
Note that much of the value of above activities lies not in the actual new titles, but in the process that leads to them.

Retitling initiatives have become quite common at start-ups and at companies such as Disney or Google. Start with small units to gauge employee reactions.

Source: HBR, May 2016, Creative Job Titles can Energize Workers, Harvard Business Review USA.

 

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More on Two Factor Theory (Human Motivation):
Summary
Discussion Topics
topic How to measure motivation?
🔥 5 Motivational Techniques When Employees are Feeling Low
topic Privacy at Work | Privacy in Offices
topic How to Create a Psychologically Safe Workplace?
topic PROs and CONs of Employee Of the Month Programs
topic Motivation Engenders Commitment
topic Civility and Respect towards Employees
topic Nothing Flourishes Without Attention
topic Achieving a State of Flow and Motivation
topic What motivates Employees to be more Innovative?
👀Role of Job Titles in Employee Motivation and Satisfaction
topic Using Herzberg's Two Factor Theory in Small Companies
topic Is Money the Primary Motivating Factor?
topic List of Intrinsic Motivators
topic Strong Motivational Factors can Overcome Demotivating Factors
topic What are (the Main) Causes of Attrition?
topic Avoid Under and over Motivation
topic Social and Environment Issues are Missing in 2 Factor Theory
topic Boredom Could be a Driver for Creativity and Performance
topic Office Design: From Action Office to Cubicles to the Home Office
topic Application of Two Factor Theory in Non-Governmental Organizations
topic Hygiene and Motivation: Hand and Glove
topic Is Lack of Challenge a Hygiene Factor?
topic Scope of Herzberg's Two Factor Theory Goes Beyond Work
topic The 2 Most Important Words to Say to your Employees
topic Two Factor Theory Still Holds Today?
topic Role of Knowledge in Two Factor Theory
topic Additional Hygiene Factors
topic Is an Employee Information System a Motivation / Hygiene Factor?
topic How to Keep a Workforce Motivated at Crossroads
Special Interest Group

SIG Leader

Do you know a lot about Two Factor Theory (Human Motivation)? Become our SIG Leader

Knowledge Center

Two Factor Theory (Human Motivation)
Knowledge Center



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