Theoretical RelevanceSean . Lally, Manager, United Kingdom
I believe the Two Factor Theory is as relevant today as it was when it was generated.
Employees who are
dissatisfied will look to the cause of that dissatisfaction as an area for improvement, as it directly affects their well being. Therefore until the causes of dissatisfaction are understood and if possible addressed innovation will be stifled.
Inspirational leadership, open transparent communication, trust and a shared vision will provide a conductive environment that will promote innovation with recognition and possibly reward maintaining momentum.
It doesn't surprise me that the survey findings indicated that job security is the weakest motivator, as this is a negative motivator and possibly something that an employee would associate with business failure rather than individual responsibility to innovate.
