Sinek: Leaders in Business 'get' the 'why' of a Business and Communicate it

Sinek: Leaders in Business 'get' the 'why' of a Business and Communicate it

Sinek, on TED, has an interesting analysis of leadership, based on the ability to 'touch' the limbic brain (which cannot connect to speech), saying that great leaders in business 'get' the 'why' of a business and communicate it, long before the 'how' and the 'what'. They are also the best 'sellers'.