Effects of Celebrity Endorsement in Advertising

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Effects of Celebrity Endorsement in Advertising
Adoboe Constance Jeremiah, Member
Hi, I am a BSc marketing student doing my project work on the topic 'Effects of Celebrity Endorsement on Telecommunication Products and Services'. Which model and theory can I use? Are you aware of any examples or cases? Thank you.

Celebrity Advertizing
Jaap de Jonge, Editor
Hi Adoboe, thanks for your question. To me a few theories come to mind:
- Balance Theory.
- Congruity Theory.
- Infomercials.
Good luck!



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