Effects of Celebrity Endorsement in Advertising


 
Balance Theory > Forum

Effects of Celebrity Endorsement in Advertising
Adoboe Constance Jeremiah, Student (University), Ghana, Member
Hi, I am a BSc marketing student doing my project work on the topic 'Effects of Celebrity Endorsement on Telecommunication Products and Services'. Which model and theory can I use? Are you aware of any examples or cases? Thank you....Sign up
 

 
Celebrity Advertizing
Jaap de Jonge, CEO, Netherlands, Editor
Hi Adoboe, thanks for your question. To me a few theories come to mind:
- Balance Theory.Sign up
 

 
The Effect of Celebrity Endorsements in Advertising
irene maxfield, Project Manager, United States, Premium Member
See also: Petroshius, S. M., & Crocker, K. E. (1989), "An empirical analysis of spokesperson characteristics on advertisement and product evaluations"...Sign up
 

   

Special Interest Group Leader

Interested? Sign up for free.


Balance Theory
Summary
Forum
Best Practices

Expert Tips

Resources
 



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 20-2-2019. All names of their owners.