Effects of Celebrity Endorsement in Advertising

      
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		            		Adoboe Constance Jeremiah
Student (University), Ghana
			            
Effects of Celebrity Endorsement in Advertising

	          		🔥 Hi, I am a BSc marketing student doing my project work on the topic 'Effects of Celebrity Endorsement on Telecommunication Products and Services'. Which model and theory can I use? Are you aware of any examples or cases? Thank you.
				      
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						            	Jaap de Jonge
Editor, Netherlands
												
				                Celebrity Advertizing

													Hi Adoboe, thanks for your question. To me a few theories come to mind:

- Balance Theory.

- Congruity Theory.

- Infomercials.

Good luck!
				                
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						            	irene maxfield
Project Manager, United States
												
				                The Effect of Celebrity Endorsements in Advertising

													See also: Petroshius, S. M., & Crocker, K. E. (1989), "An empirical analysis of spokesperson characteristics on advertisement and product evaluations", Journal of the Academy of Marketing Science, 17(3), 217-225.
				                
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