Effects of Celebrity Endorsement in Advertising

Balance Theory > Forum

Effects of Celebrity Endorsement in Advertising
Adoboe Constance Jeremiah, Student (University), Ghana, Member
Hi, I am a BSc marketing student doing my project work on the topic 'Effects of Celebrity Endorsement on Telecommunication Products and Services'. Which model and theory can I use? Are you aware of any examples or cases? Thank you....Sign up

Celebrity Advertizing
Jaap de Jonge, CEO, Netherlands, Editor
Hi Adoboe, thanks for your question. To me a few theories come to mind:
- Balance Theory.Sign up

The Effect of Celebrity Endorsements in Advertising
irene maxfield, Project Manager, United States, Premium Member
See also: Petroshius, S. M., & Crocker, K. E. (1989), "An empirical analysis of spokesperson characteristics on advertisement and product evaluations"...Sign up


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