The Strategy of Google

Delta Model (Extended Enterprise)
Knowledge Center

 

Next Topic

Delta Model (Extended Enterprise) > Forum > The Strategy of Google

The Strategy of Google
Ibrahim Musa
What strategic model does Google use? (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

 
Google's Strategic Model: The Role of Complementors
Foo K T, Director, Malaysia, Member
The Delta model also suggest that complementors are also important in the bonding (e.g. Microsoft and its army of application providers, besides the program writers).
What are the complementors of Google's strategy: the advertisers. You may want to explore this topic further by reading the latest Fortune magazine where they position Google's dominant advertising activity as the "cash cow", whilst awaiting the new investments to show their potential - rather synonymous to the BCG matrix.
 

 
What Strategic Model does Google Use?
Foo K T, Director, Malaysia, Member
In the latest Fortune magazine, "Facebook versus Google", there is some interesting light on their "feud" in the social needs market and ultimately "control" of advertisers.
Previously Google's strategy was easy going, a bottom up approach, but with this new competition, the magazine reports a more top down approach in its strategy.
The new Google+ (after several attempts in the past) will impact and consolidate their strategy approaches to the next wave of their offerings, particularly in the Android platform, which will challenge Apple and Microsoft.
 

         
Special Interest Group Leader

Interested? Sign up for free.


Delta Model (Extended Enterprise)
Summary
Forum
  • The Strategy of Google

Best Practices


    Delta Model (Extended Enterprise)
    Knowledge Center

     

    Next Topic



    About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
    2019 12manage - The Executive Fast Track. V15.2 - Last updated: 14-12-2019. All names of their owners.