What Strategic Model does Google Use?
Foo K T, Director, Malaysia, Member
In the latest Fortune magazine, "Facebook versus Google
", there is some interesting light on their "feud" in the social needs market and ultimately "control" of advertisers.
Previously Google's strategy was easy going
, a bottom up approach, but with this new competition, the magazine reports a more top down approach in its strategy.
The new Google+ (after several attempts in the past) will impact and consolidate their strategy approaches to the next wave of their offerings, particularly in the Android platform, which will challenge Apple and Microsoft.