Power by Association
Jaap de Jonge, Management Consultant, Netherlands
Power by association is the power we gain by connecting with others and by being able to utilize the power that others already have.
As we get to know people and gain their respect and trust, we may leverage their power, for example in asking them to ask others to do things or asking them for introductions. The secret of gaining associative power is hence in being able to create bonds and draw on relationships.
We can also join clubs, teams and many other associations and coalitions, thereby gaining the power of the group.
