Length of Greiner Phases

Organizational Growth (Growth Phases)
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Dr.Duraipandi Mavoothu

Length of Greiner Phases

Is there any typical time frame for each phase?

  Annetol Griskov
 

Nooo

You can not put a time frame on it. In most cases a company will stick to a crisis and will never overcome it. Look at many small companies. Why do they not grow any further? Because they do not overcome the crisis of leadership and direction.

  William Eastman
CxO / Board, United States
 

Time Frames - Greiner

A couple of thoughts - first there are no average amount of time, however if you look at the early stages 1 - 4, this time is also called "ramp-up time". Some companies get through these quickily, others can take up to 20 years - if ever.
However someplace in stages 5 & 6 the company reaches an inflection point and growth truly becomes a hockey stick. A reinvention is required to move from a small business to large enterprise.
There appear to be three patterns - 4, 6, or 12 years to achieve $1b in sales, each of those requiring 4 reinventions to reach the magic $1b. We are still mining our dbase to provide a more definitive view of this issue.

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