Length of Greiner Phases

      
			              Best Practices
			            
							              19

		            		Dr.Duraipandi Mavoothu, India
			            
Length of Greiner Phases

	          		Is there any typical time frame for each phase?
				      
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						            	Annetol Griskov, Holland
												
				                Nooo

													You can not put a time frame on it. In most cases a company will stick to a crisis and will never overcome it. Look at many small companies. Why do they not grow any further? Because they do not overcome the crisis of leadership and direction.

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						            	William Eastman
CxO / Board, United States
												
				                Time Frames - Greiner

													A couple of thoughts - first there are no average amount of time, however if you look at the early stages 1 - 4, this time is also called "ramp-up time". Some companies get through these quickily, others can take up to 20 years - if ever.

However someplace in stages 5 & 6 the company reaches an inflection point and growth truly becomes a hockey stick. A reinvention is required to move from a small business to large enterprise.

There appear to be three patterns - 4, 6, or 12 years to achieve $1b in sales, each of those requiring 4 reinventions to reach the magic $1b. We are still mining our dbase to provide a more definitive view of this issue.
				                
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