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What are the Strategic Goals of Small Businesses?
Anneke Zwart, Student (University), Netherlands, Moderator
When assessing the goals and the success of an organization, such as when advising on the organization’s strategy, it is important to not only consider its growth strategies, but also other perceptions of success by the business owners:
 1. COMPANY GROWTH
The ‘success’ of an organization is often measured by company growth. However, in a context of small businesses, many small business owners (SBOs) are reluctant to grow because of a wide range of reasons:
- Fear to lose employees.
- Fear to lose the atmosphere within the organization.
- Fear to lose organizational commitment.
- Fear that employees may be less satisfied.
- Fear of the effect of negative events such as an economic downturn.
Besides these fears, small lifestyle-orie... Read more? Sign up for free
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