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What are the Strategic Goals of Small Businesses?
Anneke Zwart, Student (University), Netherlands, Moderator
When assessing the goals and the success of an organization, such as when advising on the organization’s strategy, it is important to not only consider its growth strategies, but also other perceptions of success by the business owners:
 1. COMPANY GROWTH
The ‘success’ of an organization is often measured by company growth. However, in a context of small businesses, many small business owners (SBOs) are reluctant to grow because of a wide range of reasons:
- Fear to lose employees.
- Fear to lose the atmosphere within the organization.
- Fear to lose organizational commitment.
- Fear that employees may be less satisfied.
- Fear of the effect of negative events such as an economic downturn.
Besides these fears, small lifestyle-orie...
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Small Businesses Should Focus on the Customer
Carlos Nava, Sistemas, Mexico, Member One of the vital and strategic goals of small businesses are service and quality of their products and services. SB must focus on exceeding expectatio...
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Competition and Cooperation Strategies
Eugenio Bastianon Ph.D, Teacher, Italy, Member The shrimp hermaphrodite becomes "male/great" when it want to compete; the shrimp becomes "female/small" when it wants to cooperate.
1. OPTIMIZAT...
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Growth Strategies for Smaller Firms
Charles Alter, Consultant, United States, Member Smaller firms need to be clear on their REASONS FOR EXISTING in the first place. Indeed some firms are lifestyle companies whose only reason for exist...
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Continual Improvement Strategy
srinivas, Lecturer, India, Member Does continual improvement in all aspects of the delivery mechanism as a strategy in order to cope up with the internal and external changes for growt...
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Mix Between Personal and Business Goals
Frans Vogels, Business Consultant, Netherlands, Member I an working with SBOs in both the US and in The Netherlands. Personal goals of SBOs in the US differ from those in the Netherlands. Americans want to...
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Strategy Goals of a Small Business
tunde adeleye, Director, Nigeria, Member My view as a small business owner is that the key issue is survival in two contexts:
- The Competition with large corporations.
- The Intern...
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Advising Small Business Firms
salem ahmed, Manager, Yemen, Member First: focus on listening to the customers what they want and compare that what you want. Through that you are strengthening the confidence of your cu...
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Strategic Goals for Small Business
Purity N. SIMIYU, Manager, Kenya, Member In my view, the ability to create and develop consumer preference for your company's products is a key strategy for small business. This entails inven...
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Small Business Key Strategic Tools
Javier Elenes, Business Consultant, Mexico, Member A common mistake by small businesses is trying to compete versus big businesses using the same tools (weapons).
Be small, have some advantages th...
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