What are the Strategic Goals of Small Businesses?

Organizational Growth (Growth Phases)
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Anneke Zwart, Student (University), Netherlands
🔥NEW When assessing the goals and the success of an organization, such as when advising on the organization’s strategy, it is important to not only consider its growth strategies, but also other perceptions of success by the business owners: 1. COMPANY GROWTH The ‘success’ of an organization is often measured by . However, in a context of small businesses, many small business owners (SBOs) are reluctant to grow because of a wide range of reasons:
  • Fear to lose employees.
  • Fear to lose the atmosphere within the organization.
  • Fear to lose organizational commitment.
  • Fear that employees may be less satisfied.
  • Fear of the effect of negative events such as an economic downturn.
Besides these fears, small lifestyle-oriented business owners set up businesses to undertake activities that they enjoy doing, generally via an activity that can provide the owner an adequate income. In those cases, business growth cannot measure i (...) Read more? Sign up for free

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