Greiner Chart should be a Circle




Organizational Growth (Growth Phases)
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Marcio Jarros
Business Manager, Brazil

Greiner Chart should be a Circle

While reading about Greiner's Growth Phases model, I realized that after reaching phase 6, it's clearly impossible to increase a company value level only by growing trough alliances. It is necessary to regularly review all the previously 5 phases, to keep the company's competitive strategy. Thus, it would be more accurate to consider this chart in a circle manner.

   

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